Sync website behavior data with your social media performance automatically. Stop manually exporting GA4 reports to prove social ROI, reconciling campaign data across platforms, or losing the connection between social posts and web conversions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull conversion events, session sources, and landing page performance from GA4 into Sprout Social campaign records. Match UTM parameters to social posts, track assisted conversions, and show how social drives web behavior without spreadsheets.
Automatically extract GA4 session data filtered by social source/medium and push it to Sprout Social as custom metrics. Marketing teams see which platforms and posts drive the most engaged traffic, bounce rates, and time on site alongside native engagement metrics.
Trigger notifications in Sprout Social when GA4 registers conversion rate increases, goal completions, or revenue events attributed to social UTM parameters. Teams instantly know which content is driving business outcomes and can double down on high-performers.
Push Sprout Social audience segments, engagement cohorts, or campaign interaction data into GA4 as custom dimensions or user properties. Build retargeting lists based on social behavior and track how engaged social followers convert on-site.
Automatically compile multi-touch attribution data from GA4 with social post engagement metrics from Sprout Social. Leadership sees complete customer journeys from initial social impression through website conversion in a single report.
When Sprout Social posts drive significant traffic or conversions in GA4, automatically capture post creative, copy, targeting, and timing alongside web performance data. Build a searchable library of what social content actually drives business results.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based data model and Sprout Social's campaign structure, so you can connect website behavior to social performance without custom code.
Redbird natively maps GA4 event parameters, UTM dimensions, conversion paths, and user properties to Sprout Social's post metadata, campaign taxonomies, audience segments, and custom report fields. The platform automatically reconciles timestamp differences, matches UTM parameters to published posts, and handles attribution windows across both systems. No need to normalize platform-specific naming conventions or build lookup tables for source/medium mapping.
faster than exporting GA4 data, pivoting in spreadsheets, and manually updating Sprout Social reports
Redbird can pull from Google Analytics (GA4) and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Sprout Social, or from Sprout Social back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any conversion event in GA4 or social campaign milestone in Sprout Social and automate what happens next across your stack.
Fires when GA4 logs a purchase, sign-up, download, or custom conversion event with specific source parameters.
Triggers when sessions from a specific social source, campaign, or UTM parameter surpass a defined volume in a time window.
Activates when engaged session percentage, average engagement time, or bounce rate shifts significantly for social referral traffic.
Add or update a custom dimension in GA4 with social campaign metadata, audience segments, or post identifiers from external systems.
Pull specific GA4 events, user properties, or session metrics based on source/medium, campaign parameters, or conversion status.
Apply labels or custom parameters to GA4 conversion events based on multi-touch attribution or external campaign data.
Fires when a new post goes live in Sprout Social containing UTM parameters or trackable campaign links.
Triggers when a post or campaign hits a threshold for likes, shares, comments, or total engagement across networks.
Activates when a scheduled Sprout Social campaign finishes publishing across all networks and channels.
Add custom fields, tags, or performance notes to Sprout Social campaigns with external conversion or traffic data.
Write web analytics metrics, conversion data, or attribution insights into Sprout Social reports or dashboards.
Automatically label Sprout Social posts or messages that drove conversions, qualified traffic, or revenue based on GA4 data.
Sync Google Analytics (GA4) with Sprout Social and stop losing the connection between social content and website conversions. Redbird handles the attribution complexity so your team can focus on what's working.