Sync web analytics with social performance data to close the loop on campaign attribution. Stop manually exporting GA4 reports, matching UTM parameters to social posts, and stitching together conversion data across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send conversion and goal completion data from GA4 to Sprinklr to attribute revenue and leads to specific social campaigns. Match GA4 session sources with Sprinklr post IDs to close the attribution loop. Eliminate manual UTM reconciliation between platforms.
Pull pageview, session duration, and bounce rate data from GA4 into Sprinklr for each social post's landing page. Surface which social content drives quality traffic, not just clicks. Build a complete picture of social ROI with web behavior metrics.
Trigger Sprinklr notifications when GA4 identifies unusual traffic volume from social sources. Catch viral moments, monitor campaign performance in real-time, and respond to engagement opportunities. Route alerts to the right regional or product teams automatically.
Push Sprinklr campaign names, content types, and audience segments to GA4 as custom dimensions. Analyze social campaign performance alongside all marketing channels in one analytics interface. Maintain consistent taxonomy across social and web analytics.
Automatically combine Sprinklr engagement metrics with GA4 conversion data into unified executive reports. Show the full funnel from social impression to website conversion. Eliminate hours of cross-platform data exports and manual spreadsheet work.
Identify high-value user segments in GA4 based on conversion behavior and session quality. Sync these behavioral cohorts to Sprinklr for targeted social campaigns. Reach website visitors who abandoned carts or completed key events with personalized social content.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based data model and Sprinklr's multi-channel campaign structure, so you can connect web analytics and social performance without custom code.
Redbird maps GA4 event parameters, user properties, and conversion events to Sprinklr's campaign hierarchy, content metadata, and channel taxonomy. The platform reconciles UTM parameters with social post IDs, matches traffic sources to Sprinklr channels, and syncs custom dimensions across both systems. No need to build lookup tables or maintain manual mapping spreadsheets—Redbird handles schema translation automatically.
faster than exporting GA4 data and manually matching it to Sprinklr campaigns
Redbird can pull from Google Analytics (GA4) and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Sprinklr, or from Sprinklr back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any conversion event in GA4 or social campaign change in Sprinklr—no code required.
Trigger when a specific goal completion or transaction occurs in GA4.
Trigger when sessions from a specific source or campaign cross a defined volume.
Trigger when users enter or exit a GA4 audience or behavioral cohort.
Log a new event in GA4 with custom parameters from external sources.
Set or modify user-level properties in GA4 based on external data.
Pull dimensional breakdowns, metrics, or raw event data from GA4 for analysis.
Trigger when a new social campaign or content asset goes live in Sprinklr.
Trigger when a post exceeds defined engagement, reach, or sentiment metrics.
Trigger when Sprinklr listening identifies a brand, product, or competitor mention.
Add or modify custom fields, tags, or attributes on Sprinklr campaigns.
Generate and export performance data for specific campaigns, channels, or time periods.
Attach web analytics, CRM, or other external data to social posts in Sprinklr.
Stop switching between GA4 and Sprinklr to understand social campaign performance. Redbird syncs web analytics and social data automatically, so you can focus on optimization instead of reporting.