Sync your digital engagement data with retail sales performance automatically. Stop manually reconciling online behavior with in-store outcomes. Redbird AI bridges the gap between how consumers interact with your brand online and what they buy at retail.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append website traffic, product page views, and conversion intent signals from GA4 to SPINS retail scan data at the SKU level. Build a complete view of how digital interest correlates with in-store velocity across natural and specialty channels.
Monitor divergence between digital campaign performance and actual retail sales velocity. Get notified when paid media drives site engagement but fails to translate into distribution or velocity gains in key accounts, enabling faster campaign optimization.
Push SPINS distribution dates, velocity milestones, and account-level launch timing into GA4 as custom dimensions. Attribute digital marketing efforts to actual retail outcomes and measure time-to-velocity for new SKUs across natural channel retailers.
Automatically compile cross-platform performance reports showing digital ad spend, site engagement metrics, and corresponding retail sales changes by region and retailer. Surface which campaigns drive measurable in-store lift versus digital-only engagement.
Enrich and store GA4 behavioral data with SPINS market position, category trends, and competitive share data. Build historical datasets that connect long-term digital engagement patterns with evolving retail market dynamics for CPG brands.
Combine SPINS retail purchasing patterns with GA4 user journey data to create hybrid audience segments. Identify high-value consumer cohorts based on both digital engagement signals and actual natural/specialty channel purchase behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based schema and SPINS' retail scan data structure, so you can connect digital behavior with in-store performance without custom development.
Redbird natively maps GA4 events, user properties, and conversion parameters to SPINS product hierarchies, account structures, and time-series sales data. Our AI handles schema differences between event-level web behavior and aggregated retail scan data, automatically aligning SKU identifiers, timeframes, and geographic dimensions. No need to build custom ETL pipelines or maintain fragile mapping tables between your digital and retail data sources.
faster than building custom pipelines to correlate GA4 and SPINS data
Redbird can pull from Google Analytics (GA4) and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into SPINS, or from SPINS back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in GA4 or SPINS, and take action across your entire CPG analytics stack.
Trigger when a specific GA4 conversion event exceeds a volume or rate threshold for a product or campaign.
Detect significant shifts in channel attribution or campaign contribution to sessions and conversions.
Alert when specific SKU page views, time on page, or scroll depth metrics decline week-over-week.
Pull GA4 audience segments filtered by product category engagement, conversion history, or user properties.
Push external data like retail performance tier or distribution status into GA4 as custom event parameters.
Extract multi-touch attribution data and user journey sequences for specific product groups or campaigns.
Trigger when SPINS unit sales velocity increases beyond a threshold for a SKU, brand, or retailer account.
Detect when products gain placement in new stores, chains, or natural/specialty channel segments.
Alert when category share changes exceed thresholds relative to competitors in SPINS-tracked channels.
Extract SPINS scan data for specific retailers, timeframes, and product hierarchies to enrich external datasets.
Retrieve market-level performance data, category growth rates, and competitive positioning metrics from SPINS.
Fetch store count, weighted distribution, and account penetration data for products across regions and channels.
Sync Google Analytics (GA4) with SPINS and stop guessing how your digital presence impacts retail performance. Redbird AI connects your web analytics to in-store sales data automatically.