Sync behavioral data from GA4 directly into Marketing Cloud audiences and journeys. Stop manually exporting CSV files, reconciling user IDs across systems, and waiting for data teams to pull campaign performance reports.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify users who completed key events in GA4—product page views, pricing visits, demo requests—and sync them to Marketing Cloud Data Extensions in real-time. Build behavioral segments that update continuously without manual exports or scheduled batch jobs.
When users complete specific conversion events in GA4, automatically enroll them in tailored Marketing Cloud journeys. Send post-purchase nurture sequences, cart abandonment emails, or re-engagement campaigns based on actual web behavior, not assumptions.
Append GA4 behavioral attributes—first traffic source, campaign attribution, session count, last page viewed—directly to Marketing Cloud subscriber records. Give marketers context about web behavior without switching between platforms or waiting for data warehouse updates.
Send email opens, clicks, and journey step completions from Marketing Cloud into GA4 as trackable events. Connect email engagement to downstream web behavior and close the loop on multi-touch attribution without custom UTM gymnastics.
Automatically pull GA4 channel attribution data and merge it with Marketing Cloud send, open, and conversion metrics. Deliver unified performance dashboards that show how email drives web traffic and which channels produce the highest-value subscribers.
Monitor GA4 event data for sudden drops in conversion rates, bounce rate spikes, or traffic anomalies on Marketing Cloud campaign landing pages. Send alerts to Slack or email so teams can diagnose and fix issues before budgets are wasted.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based data model and Marketing Cloud's subscriber, Data Extension, and Journey Builder schemas—so your behavioral data flows where it needs to go, automatically.
Redbird maps GA4 event parameters, user properties, and custom dimensions to Marketing Cloud subscriber attributes and Data Extension fields without manual field mapping. It handles user ID reconciliation across systems, deduplicates records, and transforms nested GA4 event data into the flat table structures Marketing Cloud expects. When GA4 schema changes or new events are added, Redbird adapts without breaking your workflows.
faster than building custom BigQuery exports and SFTP imports
Redbird can pull from Google Analytics (GA4) and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in GA4 or Marketing Cloud and automate what happens next across your entire stack.
Fires when a user completes a specific conversion event like purchase, sign_up, or generate_lead in GA4.
Triggers when a user meets criteria for a GA4 audience or custom segment based on behavior or demographics.
Activates when GA4 detects unusual traffic patterns, conversion rate drops, or session volume spikes from specific channels.
Push GA4 event parameters, user properties, and session data into a specified Marketing Cloud Data Extension.
Write subscriber attributes or campaign engagement data back to GA4 as custom user properties for segmentation.
Apply GA4 audience membership flags to user records for downstream activation in other tools.
Fires when a subscriber reaches a specific step in a Marketing Cloud journey, like email sent or wait period ended.
Triggers on email opens, clicks, bounces, or unsubscribes from Marketing Cloud sends.
Activates when a new record is inserted into a specified Data Extension, signaling a new lead or list import.
Add a user to a Marketing Cloud journey based on their GA4 behavior or event completion.
Append GA4 behavioral data like session count, traffic source, or last event timestamp to subscriber records.
Build a Marketing Cloud audience or Data Extension filtered by users who match specific GA4 event criteria.
Sync Google Analytics (GA4) with Salesforce Marketing Cloud in minutes. Stop bridging the gap between web behavior and email campaigns with spreadsheets and scheduled reports.