Connect Google Analytics (GA4) and
PostgreSQL with AI

Sync GA4 event data, user sessions, and conversion metrics directly into PostgreSQL tables. Stop writing custom export scripts, wrestling with BigQuery exports, or manually stitching together analytics data for your product and data teams.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Export GA4 event data to PostgreSQL tables for product analytics

Automatically stream GA4 events—pageviews, clicks, form submissions, custom events—into structured PostgreSQL tables. Redbird AI maps event parameters to columns, handles schema evolution, and keeps tables updated without custom ETL pipelines.

Build daily conversion funnel snapshots from GA4 in PostgreSQL

Pull conversion events and user journey data from GA4 and write aggregated funnel metrics to PostgreSQL. Track drop-off rates, session counts, and goal completions over time with queryable historical data for BI dashboards.

Sync GA4 campaign performance data with customer records in PostgreSQL

Match GA4 traffic source and campaign attribution data to user records stored in PostgreSQL. Enrich customer tables with first-touch channel, last-touch campaign, and session history for better segmentation and LTV analysis.

Alert when GA4 conversion rates drop below database benchmarks

Compare real-time GA4 conversion metrics against historical averages or thresholds stored in PostgreSQL. Trigger notifications when performance dips, so marketing and product teams can investigate anomalies immediately.

Update PostgreSQL user profiles with GA4 engagement scores

Calculate engagement metrics from GA4 session duration, pageviews, and event counts, then write scores back to user tables in PostgreSQL. Keep CRM and operational systems in sync with behavioral analytics data.

Generate weekly GA4 traffic reports from PostgreSQL query results

Query aggregated GA4 data stored in PostgreSQL, run custom SQL to slice by segment or time period, and output formatted reports. Automate recurring analytics deliverables without manual exports or spreadsheet wrangling.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and PostgreSQL with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands GA4's event-based schema and PostgreSQL's relational structure, so you can automate analytics data flows without writing transformation logic or maintaining brittle connectors.

AI that speaks GA4 events and PostgreSQL tables

Redbird AI automatically maps GA4 event parameters, user properties, and custom dimensions to PostgreSQL columns. It handles nested event data, flattens arrays, infers data types, and creates indexes for performance. When GA4 schemas change—new event parameters, updated properties—Redbird adapts table structures and backfills data without breaking your queries or dashboards.

Event parameter mapping
Schema evolution handling
Automatic type inference
Incremental sync logic
10×

faster than building custom GA4 export pipelines to PostgreSQL

No BigQuery intermediary, no Cloud Functions, no cron jobs to maintain

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and PostgreSQL simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or PostgreSQL.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into PostgreSQL, or from PostgreSQL back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any GA4 event or PostgreSQL table change, and keep your analytics and operational data in sync.

Google Analytics (GA4)
Triggers & Actions
Trigger

New conversion event logged

Trigger when GA4 records a conversion event like purchase, sign_up, or custom goal completion.

Trigger

Traffic spike detected

Trigger when GA4 session volume exceeds a threshold within a time window.

Trigger

Campaign attribution changes

Trigger when GA4 updates traffic source or campaign parameters for tracked sessions.

Action

Export event batch

Pull a batch of GA4 events matching filters and write to a destination system.

Action

Fetch user journey data

Retrieve session and event sequence data for a specific user ID or client ID from GA4.

Action

Query custom report

Run a GA4 Data API query with dimensions, metrics, and filters and return results.

PostgreSQL
Triggers & Actions
Trigger

New row inserted

Trigger when a new record is added to a specified PostgreSQL table.

Trigger

Record updated

Trigger when an existing row in PostgreSQL is modified based on column changes.

Trigger

Query result threshold met

Trigger when a SQL query result crosses a defined threshold or condition.

Action

Insert or update rows

Upsert records into PostgreSQL tables based on unique keys or conditions.

Action

Run SQL query

Execute a custom SQL statement and return results for downstream processing.

Action

Create or alter table

Dynamically create new tables or modify schema to accommodate incoming data.

Google Analytics (GA4)
+
PostgreSQL

Ready to connect your stack?

Sync Google Analytics (GA4) with PostgreSQL in minutes. Give your data and product teams direct access to analytics data without building custom pipelines or managing exports.

Get started → Book a demo