Connect Google Analytics (GA4) and
Outlook with AI

Stop copying metrics into emails or manually scheduling analytics reports. Redbird AI syncs Google Analytics (GA4) with Outlook to deliver automated performance alerts, stakeholder digests, and conversion updates directly to the right inboxes—no manual exports or calendar reminders.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Send weekly traffic and conversion summaries to stakeholder distribution lists

Automatically compile GA4 session counts, conversion rates, and top landing pages into formatted emails sent to marketing, product, and executive teams every Monday morning. No more manual report assembly or chasing down metrics.

Alert sales teams when high-value traffic sources spike or drop

Monitor GA4 for significant changes in traffic from key referral partners or paid campaigns, then immediately email account owners with context and attribution data. Keep sales aligned with marketing performance in real-time.

Email product managers when goal completion rates fall below thresholds

Track conversion events and funnel drop-off rates in GA4, sending targeted Outlook alerts to product owners when metrics breach defined benchmarks. Include user journey data and segment breakdowns for immediate investigation.

Deliver daily campaign performance digests to marketing leadership

Pull overnight GA4 metrics for active campaigns—sessions, bounce rate, conversions by source/medium—and format into executive-friendly email updates sent before the morning standup. Replace manual dashboard reviews with inbox-ready insights.

Notify account teams when key client website engagement changes significantly

Monitor GA4 session data filtered by client-specific UTM parameters or domains, then email account managers when engagement patterns shift. Proactively flag retention risks or expansion opportunities based on behavioral analytics.

Send end-of-month analytics summaries with year-over-year comparisons to executive calendars

Automatically generate comprehensive GA4 performance reports on the last day of each month, comparing traffic, conversions, and attribution metrics to prior periods. Deliver as calendar appointments with embedded data tables and trend analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and Outlook with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands GA4's event-based data model and Outlook's email routing architecture, so you can move from raw analytics to stakeholder communication without manual formatting.

AI that speaks both analytics events and enterprise email

Redbird natively maps GA4's event parameters, user properties, and conversion schemas to structured email content—headers, tables, and distribution lists. Our AI interprets session metrics, attribution dimensions, and custom event data, then formats them into stakeholder-ready Outlook messages with proper context, segmentation, and time-series comparisons. No need to manually export CSVs, build templates, or maintain email lists across systems.

Event parameter mapping
Conversion funnel formatting
Distribution list routing
Time-series comparisons
10×

faster than exporting GA4 reports and manually drafting stakeholder emails

No CSV downloads, no copy-paste into email templates, no manual scheduling of recurring reports

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and Outlook simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Outlook.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into Outlook, or from Outlook back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any GA4 analytics event or Outlook email activity, then execute actions across both systems.

Google Analytics (GA4)
Triggers & Actions
Trigger

Conversion event exceeds threshold

Fires when a specific GA4 conversion event count crosses a defined daily or hourly benchmark.

Trigger

Traffic source drops below baseline

Triggers when sessions from a particular source/medium fall below historical averages or set minimums.

Trigger

New high-value user segment detected

Activates when GA4 identifies a user cohort matching custom engagement or revenue criteria.

Action

Export custom GA4 report data

Pull specific metrics, dimensions, and date ranges from GA4 for use in downstream workflows.

Action

Query event parameters by filter

Retrieve detailed event-level data filtered by user properties, campaign tags, or behavioral segments.

Action

Calculate metric deltas vs prior period

Compare current GA4 performance to previous week, month, or year and return percentage changes.

Outlook
Triggers & Actions
Trigger

Email received matching subject criteria

Fires when an Outlook message arrives with specific keywords, sender domains, or folder routing rules.

Trigger

Calendar event created or updated

Triggers when a meeting is scheduled, rescheduled, or modified in shared Outlook calendars.

Trigger

Email sent to distribution list

Activates when a message is delivered to a specified Outlook group or team distribution address.

Action

Send formatted email with data tables

Compose and deliver Outlook messages with embedded analytics, charts, or structured metric summaries.

Action

Create calendar event with embedded report

Schedule Outlook appointments containing performance data, links to dashboards, or analysis attachments.

Action

Add recipients to email distribution list

Dynamically update Outlook contact groups or distribution lists based on role, team, or workflow triggers.

Google Analytics (GA4)
+
Outlook

Ready to connect your stack?

Stop manually emailing analytics reports. Connect Google Analytics (GA4) and Outlook with Redbird AI to automate performance alerts and stakeholder updates across your organization.

Get started → Book a demo