Connect Google Ads and
Snowflake with AI

Sync Google Ads campaign data, conversions, and performance metrics into Snowflake automatically. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to answer questions about ad performance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily Google Ads campaign performance data to Snowflake tables

Automatically load campaign, ad group, and keyword performance metrics into Snowflake every morning. Keep historical data intact with proper change tracking and deduplicate metrics across multiple account hierarchies. Power BI dashboards with fresh data without manual exports.

Build multi-touch attribution models using Google Ads and CRM conversion data

Combine Google Ads click and conversion data with first-party customer journey data in Snowflake. Map ad interactions to revenue outcomes and build custom attribution logic that accounts for your actual sales cycle. Surface insights that the Google Ads interface can't show.

Generate weekly executive reports on ad spend efficiency by product line

Pull Google Ads spend and conversion data, join it with product revenue data in Snowflake, and calculate true ROAS by category. Automatically generate reports showing which campaigns drive profitable growth. Send formatted summaries to stakeholders every Monday morning.

Alert when campaign performance deviates from forecasted spend or conversion rates

Monitor Google Ads metrics against statistical models in Snowflake and trigger alerts when campaigns underperform or overspend. Catch budget pacing issues, conversion rate drops, or CPC spikes before they burn budget. Route alerts to the right team members based on campaign ownership.

Archive historical Google Ads data for long-term trend analysis and compliance

Capture complete snapshots of Google Ads account structure, ad creative, and performance metrics before they age out of the API retention window. Store years of campaign history in Snowflake for year-over-year analysis and regulatory reporting. Never lose visibility into past campaign strategies.

Update Google Ads audience lists based on customer lifetime value calculated in Snowflake

Segment customers by LTV, purchase frequency, or churn risk using Snowflake analytics and push those segments back to Google Ads as Customer Match audiences. Adjust bids or exclusions based on data science models running in your warehouse. Close the loop between analytics and activation.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Ads and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Google Ads campaign structures and Snowflake schema design, so you can automate complex data pipelines without writing connector code or managing API credentials.

AI that speaks Google Ads metrics and Snowflake schemas

Redbird maps Google Ads reporting dimensions—campaigns, ad groups, keywords, search terms, device types—to clean Snowflake tables automatically. It handles metric deduplication across account hierarchies, normalizes currency and conversion values, and preserves grain for proper aggregation. Whether you're loading raw click data or aggregated performance summaries, Redbird maintains referential integrity and creates the right indexes for fast BI queries.

Campaign hierarchy mapping
Metric deduplication logic
Conversion value normalization
Automatic schema evolution
10×

faster than building custom Google Ads API connectors and Snowflake loaders

No Python scripts, dbt transformations, or Airflow DAGs to maintain for basic campaign data syncs

Auto-generated reports

Redbird can pull from Google Ads and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Ads into Snowflake, or from Snowflake back into Google Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign changes in Google Ads or new data arriving in Snowflake—Redbird handles the rest.

Google Ads
Triggers & Actions
Trigger

Campaign performance exceeds threshold

Fires when a campaign's ROAS, CTR, or conversion rate crosses a defined benchmark in a reporting window.

Trigger

Daily spend reaches budget limit

Triggers when a campaign or account-level spend hits a percentage of daily or monthly budget allocation.

Trigger

New conversions recorded

Detects when Google Ads registers new conversion events tied to specific campaigns or conversion actions.

Action

Pause underperforming campaigns

Automatically disable campaigns that fall below performance thresholds based on analysis in Snowflake.

Action

Update Customer Match audience list

Push email lists or mobile IDs from Snowflake segments into Google Ads for targeting or exclusion.

Action

Adjust campaign budgets based on forecast

Increase or decrease daily budgets using predictive models running on historical data in Snowflake.

Snowflake
Triggers & Actions
Trigger

New rows inserted into attribution table

Fires when fresh conversion or revenue attribution data lands in a designated Snowflake table.

Trigger

Scheduled query completes

Triggers after a SQL-based report or transformation finishes running in Snowflake on a defined schedule.

Trigger

Anomaly detected in ad metrics table

Detects statistical outliers in synced Google Ads data using Snowflake's analytical functions or ML models.

Action

Create or update table with Google Ads data

Write campaign performance, keyword metrics, or conversion data into new or existing Snowflake tables.

Action

Run SQL transformation on ad data

Execute custom SQL to join Google Ads metrics with CRM, product, or revenue tables for unified analysis.

Action

Export query results to BI tool

Push aggregated Google Ads insights from Snowflake into dashboards or send formatted reports to stakeholders.

Google Ads
+
Snowflake

Ready to connect your stack?

See how Redbird syncs Google Ads campaign data into Snowflake and automates the reporting workflows your team runs manually today.

Get started → Book a demo