Connect Google Ads and
Shopify with AI

Sync conversion data, automate product feeds, and unify campaign performance with actual sales — without manual CSV exports or fragmented attribution. Redbird AI connects your advertising spend directly to your store's revenue data in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Shopify purchase data to Google Ads for enhanced conversion tracking

Automatically send order value, product SKUs, and customer lifetime value from Shopify to Google Ads as conversion events. Enable Smart Bidding strategies with accurate revenue data instead of relying on pixel tracking alone. Maintain attribution even when cookies are blocked or customers use multiple devices.

Build dynamic product feeds for Shopping campaigns from Shopify catalog updates

Monitor Shopify inventory, pricing, and product attributes to automatically refresh Google Shopping feeds. Pause ads for out-of-stock items and resume when inventory is replenished. Ensure your Shopping campaigns always reflect current product availability and pricing without manual feed management.

Generate daily ROAS reports combining Google Ads spend with Shopify revenue

Pull campaign-level cost data from Google Ads and match it with attributed order revenue from Shopify. Calculate true ROAS by product, campaign, and keyword cohort. Deliver automated reports showing which ad groups are profitable and which are burning budget.

Alert when campaign ROAS drops below profitability thresholds using Shopify margin data

Track real-time cost per acquisition from Google Ads against actual product margins stored in Shopify. Trigger notifications when campaigns shift from profitable to unprofitable based on true unit economics. Enable growth teams to pause or adjust bids before significant budget waste occurs.

Create customer audiences in Google Ads from Shopify purchase behavior segments

Build remarketing lists based on Shopify order history, average order value, or product category purchases. Sync high-value customer segments to Google Ads for similar audience expansion. Target VIP customers with different creative and bidding strategies than first-time buyers.

Enrich Shopify customer records with Google Ads attribution and campaign source data

Write back the originating Google Ads campaign, ad group, and keyword to Shopify customer metadata. Enable your team to analyze customer lifetime value by acquisition channel and creative. Support product and merchandising decisions with visibility into what ads brought in your best customers.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Ads and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Google Ads campaign structures and Shopify's order and product data models, so you can automate attribution workflows that traditional connectors can't handle.

AI that speaks both ad platform metrics and e-commerce schemas

Redbird's AI maps Google Ads campaign hierarchies (accounts, campaigns, ad groups, keywords) to Shopify's order, product, and customer entities without custom field mapping. It understands conversion value schemas, UTM parameters, GCLID tracking, and how to reconcile order timestamps with ad click data across time zones. The platform intelligently handles refunds, canceled orders, and partial fulfillments when calculating true ROAS, and knows which Shopify fields contain the margin data needed for profitability analysis.

Campaign → Order attribution matching
Product catalog sync with inventory awareness
GCLID and UTM parameter handling
Revenue reconciliation with refunds
10×

faster attribution analysis compared to manual spreadsheet reconciliation

No CSV exports, VLOOKUP formulas, or waiting for data warehouse transformations

Auto-generated reports

Redbird can pull from Google Ads and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Shopify.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Ads into Shopify, or from Shopify back into Google Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from campaign performance changes in Google Ads or order events in Shopify — Redbird handles the rest.

Google Ads
Triggers & Actions
Trigger

Campaign ROAS crosses threshold

Fires when a campaign's return on ad spend moves above or below a specified target within a time window.

Trigger

Conversion event recorded

Triggers when Google Ads registers a new purchase, lead, or custom conversion action.

Trigger

Daily budget spent percentage reached

Activates when a campaign has consumed a defined portion of its daily budget allocation.

Action

Update conversion value

Modify or import enhanced conversion data including revenue, product IDs, and customer attributes.

Action

Adjust campaign budget or bid strategy

Programmatically change daily budgets, target ROAS, or target CPA based on performance conditions.

Action

Create or update audience list

Add customer emails or user IDs to remarketing audiences for targeting or exclusion.

Shopify
Triggers & Actions
Trigger

Order created or fulfilled

Fires when a new order is placed or when fulfillment status changes to shipped or delivered.

Trigger

Product inventory drops below threshold

Triggers when available stock for a product or variant falls below a specified quantity.

Trigger

High-value customer places repeat order

Activates when a customer exceeding a lifetime value threshold makes an additional purchase.

Action

Add UTM or campaign tags to customer record

Write acquisition source metadata to customer notes or metafields for attribution tracking.

Action

Update product feed fields

Modify product titles, descriptions, or custom labels used in Google Shopping campaigns.

Action

Create discount code for retargeting

Generate unique promo codes tied to specific customer segments or campaign cohorts.

Google Ads
+
Shopify

Ready to connect your stack?

See how Redbird AI connects Google Ads and Shopify to automate conversion tracking, product feed management, and revenue attribution — so your team can optimize campaigns based on actual profit, not just clicks.

Get started → Book a demo