Stop manually exporting conversion data, updating audience lists in spreadsheets, and reconciling campaign leads across systems. Redbird AI syncs Google Ads performance with Pardot lead behavior—automatically updating audiences, tracking conversions, and enriching campaign data with attribution insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create or update Pardot prospects when Google Ads conversions fire, passing UTM parameters, ad group, keyword, and campaign data as custom fields. Enable marketing teams to see which paid search terms drive qualified leads and pipeline in Pardot reporting.
Push high-scoring Pardot prospects into Google Ads customer match lists for targeted RLSA campaigns. Automatically remove prospects who fall below scoring thresholds, ensuring your paid search budget focuses on engaged, sales-ready contacts.
Enrich Pardot prospect records with cost-per-click, impression share, and quality score data from the Google Ads campaigns that drove their initial visit. Give sales teams visibility into ad efficiency and budget allocation behind every lead in their pipeline.
Automatically send offline conversion events to Google Ads when Pardot prospects hit specific lifecycle stages or scoring thresholds. Train Smart Bidding algorithms on marketing-qualified and sales-accepted leads, not just form fills, to optimize for pipeline quality.
Monitor Google Ads keyword spend against Pardot lead scores to identify expensive keywords driving poor-fit prospects. Receive automated alerts when spend thresholds are exceeded without corresponding scoring improvements, enabling rapid campaign adjustments.
Capture daily Google Ads performance snapshots—impressions, clicks, spend, conversions—and store them as Pardot custom object records linked to campaigns. Build multi-touch attribution reports that connect first-click ad interactions with downstream nurture engagement and opportunity creation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Google Ads campaign structures and Pardot's lead scoring, grading, and Salesforce sync architecture—no custom field mapping required.
Redbird natively understands Google Ads conversion actions, customer match list requirements, GCLID parameters, and campaign hierarchies. It maps these to Pardot prospect custom fields, completion actions, scoring rules, and Salesforce campaign member statuses. Our AI handles UTM parameter parsing, identifies duplicate prospects across GCLID and email, and structures conversion data to match Pardot's field types and picklist values without manual configuration.
faster than building Zapier chains with Google Sheets middleware to sync conversion and audience data
Redbird can pull from Google Ads and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Pardot, or from Pardot back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Google Ads campaign event or Pardot prospect activity—Redbird connects both systems in real time.
Fires when a Google Ads conversion is recorded, including GCLID, conversion name, value, and attributed campaign.
Triggers when a campaign exceeds a specified percentage of its daily or monthly budget allocation.
Activates when a keyword's quality score falls below a defined threshold, indicating relevance or landing page issues.
Uploads an email address or phone number to a specified Google Ads customer match audience for remarketing.
Sends a conversion event to Google Ads tied to a GCLID, enabling Smart Bidding on post-click pipeline actions.
Automatically pauses an ad group based on conversion rate, cost-per-acquisition, or impression share thresholds.
Fires when a Pardot prospect's score increases or decreases, crossing defined thresholds for engagement.
Triggers when a prospect's grade changes, reflecting shifts in firmographic fit or qualification criteria.
Activates when a Pardot form is completed, capturing form field data, UTM parameters, and referral source.
Adds a new Pardot prospect or updates existing records with campaign data, UTMs, and custom field values.
Appends a prospect to a static or dynamic Pardot list for segmentation, nurture enrollment, or reporting.
Executes a Pardot completion action—adjusting score, assigning to user, or syncing to Salesforce campaign.
See how Redbird AI syncs Google Ads conversions with Pardot lead data to close the loop on paid search attribution and audience targeting—no middleware or manual uploads required.