Connect Gong and
TikTok Ads with AI

Sync sales intelligence from Gong with TikTok Ads campaign data to close the attribution loop. Stop manually matching ad spend to pipeline, exporting conversation insights to CSV, or guessing which creative drives qualified deals.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Alert sales team when TikTok campaigns drive high-value demos

When TikTok Ads conversions appear in Gong call recordings, automatically tag the interaction source and notify reps. Surface which video creative and audience segments are booking qualified meetings, not just clicks.

Build TikTok custom audiences from lost deal conversation patterns

Analyze Gong calls tagged as closed-lost for specific objection patterns or competitor mentions. Automatically create TikTok exclusion audiences or build lookalike segments to avoid similar profiles in future campaigns.

Enrich TikTok conversion events with revenue and deal stage data

When Gong tracks a deal progression or revenue event, push actual pipeline value back to TikTok Ads as custom conversion events. Optimize campaigns for pipeline created and closed-won revenue, not just form fills.

Report on TikTok ad performance by deal outcome and sales cycle length

Combine TikTok campaign metrics with Gong deal intelligence to show which creative, targeting, and messaging drives not just leads but closed revenue. Track time-to-close and average deal size by originating TikTok campaign.

Sync buyer intent signals from Gong to TikTok audience targeting

When Gong detects specific feature requests, pain points, or buying committee signals in calls, create matching TikTok audience segments. Run targeted video campaigns addressing the exact objections and interests surfaced in sales conversations.

Archive TikTok creative performance alongside deal conversation transcripts

Store TikTok video ad performance data directly in Gong deal records or create unified reports showing which creative drove the initial touch. Give sales teams context on what prospects saw before their first call.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Gong's conversation intelligence schema and TikTok's campaign structure to connect buyer signals with ad performance automatically.

AI that reads call transcripts and ad campaign structures

Redbird maps Gong's call topics, sentiment scores, deal stages, and custom trackers to TikTok's campaign hierarchies, audience segments, and conversion events. Our AI understands how to extract buyer intent from transcripts and translate it into targetable ad parameters. We parse conversation signals like competitor mentions, feature requests, and objection patterns, then structure them as custom audiences, exclusion lists, or conversion optimization goals in TikTok Ads.

Call transcript analysis
Deal stage mapping
Custom audience sync
Revenue event tracking
10×

faster than exporting Gong reports and manually uploading TikTok audiences

No CSV downloads, audience file formatting, or manual conversion tracking setup

Auto-generated reports

Redbird can pull from Gong and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or TikTok Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into TikTok Ads, or from TikTok Ads back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any sales conversation in Gong or campaign event in TikTok Ads—Redbird handles the rest.

Gong
Triggers & Actions
Trigger

Deal stage changes

Fires when a Gong-tracked deal moves to a new stage like demo scheduled, proposal sent, or closed-won.

Trigger

Competitor mentioned in call

Triggers when Gong detects a specific competitor name or product mentioned during a recorded conversation.

Trigger

Call sentiment drops below threshold

Activates when Gong's sentiment analysis scores a call or meeting below a defined engagement level.

Action

Tag Gong call with ad source

Append TikTok campaign, ad group, or creative ID as a custom field or tag on the associated Gong call record.

Action

Create custom tracker in Gong

Build a new conversation tracker in Gong based on keywords, topics, or signals detected in TikTok-sourced leads.

Action

Update deal custom fields with ad data

Write TikTok campaign performance metrics or attribution data directly into Gong deal custom fields for reporting.

TikTok Ads
Triggers & Actions
Trigger

Conversion event fires

Triggers when a TikTok Ads conversion event like form submission, landing page visit, or purchase is recorded.

Trigger

Campaign spend exceeds threshold

Activates when daily or lifetime spend on a TikTok campaign crosses a defined budget limit.

Trigger

Ad creative performance changes

Fires when video view rate, click-through rate, or cost-per-conversion shifts outside target range for an ad.

Action

Create custom audience

Build a new TikTok custom or lookalike audience from contact lists, deal data, or conversation signals sourced from Gong.

Action

Send conversion event with revenue value

Post a custom conversion event to TikTok with actual pipeline or closed deal value from Gong for optimization.

Action

Pause or adjust campaign budget

Automatically modify TikTok campaign budgets or pause underperforming ads based on downstream sales performance in Gong.

Gong
+
TikTok Ads

Ready to connect your stack?

Sync Gong conversation intelligence with TikTok Ads performance data in minutes. Stop guessing which creative drives revenue—let Redbird AI close the loop automatically.

Get started → Book a demo