Connect Gong and
Snowflake with AI

Automatically sync call transcripts, deal scores, and revenue intelligence data from Gong into Snowflake. Stop exporting CSVs, manually updating tables, or waiting on engineering to extract conversation insights for analysis.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream call transcripts and conversation intelligence to Snowflake tables

Automatically push completed call recordings, transcripts, and conversation metadata from Gong into structured Snowflake tables. Keep your data warehouse updated with every customer interaction, including speaker breakdowns, talk ratios, and engagement scores for historical analysis.

Mirror deal health scores and risk signals to centralized analytics

Sync Gong's AI-generated deal scores, next step compliance, and risk indicators into Snowflake as they update. Join conversation intelligence with CRM data, product usage, and support tickets to build comprehensive revenue health models.

Archive competitor mentions and objection patterns for product intelligence

Capture every mention of competitors, pricing objections, and feature requests detected in Gong calls. Build queryable datasets in Snowflake that product and marketing teams can analyze to track market positioning and messaging effectiveness over time.

Enrich Gong call records with customer segment and ARR data

Query Snowflake for firmographic data, product tier, and revenue attributes, then push context back into Gong call metadata. Enable sales leaders to filter and analyze conversations by customer segment without switching between systems.

Generate weekly pipeline health reports combining Gong signals and warehouse data

Pull deal scores, conversation frequency, and next-step compliance from Gong, join with forecast categories and close dates from your warehouse, and generate automated reports. Surface which pipeline stages show conversation gaps or declining engagement patterns.

Alert revenue ops when high-value deals show negative conversation trends

Monitor Gong conversation scores for strategic accounts stored in Snowflake. Trigger alerts when deal momentum drops, champion engagement decreases, or competitor mentions spike on deals above your ACV threshold.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Gong's conversation intelligence schema and Snowflake's data warehouse structure, so your revenue data flows seamlessly without custom ETL pipelines.

AI that maps Gong conversation objects to Snowflake schemas

Redbird automatically understands Gong's nested call structure—from recordings and transcripts to speaker timelines and topic trackers. It intelligently flattens conversation metadata, extracts custom trackers, and maps deal-level signals into normalized Snowflake tables. Whether you're syncing monologue ratios, keyword spotlights, or coaching moment timestamps, the integration handles complex JSON payloads and evolving schemas without manual field mapping.

Call transcript parsing
Nested metadata flattening
Custom tracker extraction
Schema drift handling
10×

faster than building custom Gong-to-Snowflake ETL pipelines

No dbt models, Python scripts, or Fivetran connectors to maintain

Auto-generated reports

Redbird can pull from Gong and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into Snowflake, or from Snowflake back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales conversation event in Gong or data change in Snowflake.

Gong
Triggers & Actions
Trigger

Call recording completed

Fires when a new sales call, demo, or meeting recording is processed and transcribed in Gong.

Trigger

Deal score changes

Triggers when Gong updates a deal's health score or risk rating based on conversation analysis.

Trigger

Competitor mentioned in call

Activates when Gong detects a specific competitor name or keyword during a customer conversation.

Action

Create custom call metadata field

Write enrichment data back to Gong call records, such as customer segment or product tier from your warehouse.

Action

Add call to playlist

Automatically organize calls into Gong playlists based on criteria from Snowflake, like deal size or region.

Action

Update opportunity fields

Push calculated metrics or flags from Snowflake analysis back into Gong opportunity tracking.

Snowflake
Triggers & Actions
Trigger

New rows inserted in table

Triggers when fresh data lands in a specified Snowflake table, such as updated account segments or forecasts.

Trigger

Query result threshold exceeded

Fires when a scheduled analytical query returns values beyond your defined threshold, like pipeline gaps.

Trigger

Data quality check fails

Activates when validation queries detect missing or anomalous data in your revenue intelligence tables.

Action

Insert records into table

Write Gong conversation data, transcripts, or deal signals directly into your Snowflake schema.

Action

Execute stored procedure

Trigger Snowflake procedures that transform or aggregate newly synced Gong data into reporting models.

Action

Update warehouse table

Modify existing Snowflake records with the latest deal scores, call counts, or engagement metrics from Gong.

Gong
+
Snowflake

Ready to connect your stack?

Sync Gong conversation intelligence with Snowflake and turn sales interactions into queryable revenue data. Build the analytics your RevOps team actually needs.

Get started → Book a demo