Connect Gong and Pipedrive with AI

Sync conversation intelligence directly into your sales pipeline. Stop manually updating deal records after sales calls, copying talk tracks into CRM notes, or chasing reps for post-call summaries. Redbird keeps Pipedrive current with every buyer interaction captured in Gong.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Update Pipedrive deal stage and health score after Gong call analysis

When Gong analyzes a sales call and detects buying signals or risk indicators, automatically update the deal stage in Pipedrive and append a health score field. Surface conversation sentiment, next steps mentioned, and competitor references without reps touching the CRM.

Create Pipedrive activities from Gong-identified action items and commitments

Extract action items, follow-up tasks, and commitments mentioned during Gong-recorded calls and create scheduled activities in Pipedrive assigned to the right rep. Ensures nothing falls through the cracks after discovery calls or demos.

Enrich Pipedrive deal records with Gong call summaries and talk tracks

Append AI-generated call summaries, key topics discussed, objections raised, and competitor mentions from Gong directly into Pipedrive deal notes. Gives account executives full context without listening to every call or reading transcripts.

Alert sales managers when Gong detects deal risk in high-value Pipedrive opportunities

Monitor Gong conversation signals for deals above a certain value threshold in Pipedrive. When negative sentiment, stalled language, or ghost signals appear, trigger alerts with deal context and recommended coaching interventions.

Trigger Gong tracker updates when Pipedrive deals enter critical stages

When a deal in Pipedrive moves to negotiation or proposal stage, automatically activate specific Gong trackers for pricing discussions, legal terms, or procurement language. Ensures the right conversation intelligence is captured at each deal phase.

Generate weekly pipeline health reports combining Gong engagement data with Pipedrive metrics

Pull deal velocity, stage conversion, and forecasted close dates from Pipedrive alongside Gong conversation metrics like talk ratio, question frequency, and stakeholder engagement. Build comprehensive pipeline reports that connect activity to outcomes without spreadsheet wrangling.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and Pipedrive with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Gong's conversation intelligence schema and Pipedrive's sales workflow structure, so you can map deal signals to pipeline stages without wrestling with APIs or custom fields.

AI that speaks both conversation intelligence and CRM

Redbird maps Gong's call metadata, transcript entities, tracked keywords, and sentiment scores to Pipedrive's deal records, custom fields, activities, and notes. Our AI understands how to parse speaker analytics, extract committed next steps, and route them to the right deal contacts and stages. You don't need to manually configure field mappings or write transformation logic—Redbird knows how conversation signals translate to actionable CRM updates.

Call transcripts → Deal notes
Gong trackers → Pipedrive fields
Action items → Scheduled activities
Sentiment scores → Deal health
10×

faster than syncing Gong call insights to Pipedrive manually

No export-import cycles, no copying transcripts into CRM notes, no chasing reps for post-call updates

Auto-generated reports

Redbird can pull from Gong and Pipedrive simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Pipedrive.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into Pipedrive, or from Pipedrive back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any call, deal movement, or conversation signal in either system and automate what happens next.

Gong
Triggers & Actions
Trigger

Call recorded and transcribed

Triggers when a new sales call or meeting is recorded and the transcript becomes available in Gong.

Trigger

Deal risk detected in conversation

Triggers when Gong's AI identifies risk signals like negative sentiment, stalled language, or reduced engagement.

Trigger

Competitor mentioned in call

Triggers when a tracked competitor name or product is mentioned during a recorded conversation.

Action

Add call participant to Gong tracker

Adds a contact or deal stakeholder to a specific Gong tracker for targeted conversation monitoring.

Action

Tag call with custom label

Applies a custom tag or category to a Gong call recording based on deal attributes or conversation content.

Action

Update deal field in Gong

Updates CRM field data synced to Gong when deal information changes in Pipedrive.

Pipedrive
Triggers & Actions
Trigger

Deal stage changed

Triggers when a deal moves between pipeline stages in Pipedrive, such as from discovery to proposal.

Trigger

Deal value exceeds threshold

Triggers when a deal's value is updated above a specified amount in Pipedrive.

Trigger

Activity marked complete

Triggers when a scheduled call, meeting, or task is marked as done by a sales rep.

Action

Update deal custom fields

Writes conversation intelligence data, sentiment scores, or engagement metrics into Pipedrive custom fields.

Action

Create follow-up activity

Schedules a new task, call, or meeting activity in Pipedrive based on commitments identified in Gong calls.

Action

Append note to deal

Adds formatted call summaries, key topics, objections, or next steps to the notes section of a Pipedrive deal.

Gong
+
Pipedrive

Ready to connect your stack?

Start syncing Gong conversation intelligence with Pipedrive deal records in minutes. Stop losing sales context between calls and CRM updates.

Get started → Book a demo