Sync sales conversation intelligence directly into your marketing automation workflows. Stop manually exporting deal signals, copying competitor mentions into spreadsheets, or guessing which marketing touches actually move deals forward based on what buyers say on calls.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Gong flags a deal as at-risk based on conversation sentiment or competitor mentions, automatically adjust lead scores and engagement tier in Pardot. Route high-risk prospects into re-engagement nurture tracks before they go cold.
When Gong detects specific objections—pricing concerns, feature gaps, competitive comparisons—automatically enroll contacts into tailored Pardot nurture sequences with relevant content. Address buyer concerns with marketing at scale.
Before every sales call, sync the prospect's complete Pardot engagement timeline—which emails they opened, content they downloaded, webinars attended—into Gong call records. Give reps full marketing context during discovery and demos.
When Gong identifies deals that closed-lost with strong negative sentiment or product-fit issues, automatically add those contacts to suppression segments in Pardot. Stop wasting email sends on prospects who aren't a match.
When Gong detects increased mentions of specific competitors across multiple calls in a segment or region, trigger alerts in Pardot and automatically launch competitive battlecard email campaigns to in-pipeline prospects.
Combine Pardot campaign source data with Gong conversation engagement metrics to identify which marketing programs produce prospects who actually engage deeply in sales conversations. Build true revenue attribution models based on buyer behavior, not just form fills.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gong and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Gong's conversation intelligence schemas and Pardot's prospect database structure, so you can build workflows that bridge what buyers say with how marketing responds.
Redbird maps Gong's call transcripts, sentiment scores, topic trackers, and deal stage movements to Pardot's prospect records, custom fields, engagement history, and list segmentation logic. No need to flatten conversation data into generic tags or manually map competitor keywords to campaign triggers. Our AI understands how talk-time ratios, question patterns, and feature requests from calls should inform lead scoring models, nurture logic, and content personalization in your marketing automation.
faster than exporting Gong signals to CSV and manually updating Pardot segments
Redbird can pull from Gong and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gong into Pardot, or from Pardot back into Gong. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales conversation event in Gong or any marketing engagement signal in Pardot.
Trigger when a sales call, demo, or meeting is recorded and transcribed in Gong.
Trigger when Gong flags a deal as at-risk based on sentiment, engagement, or conversation patterns.
Trigger when a specific competitor is mentioned in a call transcript or tracked topic.
Write conversation summary, talk-time ratio, or next steps into custom fields on a Gong contact.
Change deal stage, close date, or forecast status in Gong based on external signals.
Apply tags or custom attributes to Gong calls based on the prospect's originating marketing campaign.
Trigger when a prospect's lead score crosses a threshold or grade changes in Pardot.
Trigger when a prospect opens an email, clicks a link, or downloads content from a Pardot campaign.
Trigger when a prospect completes a Pardot form, landing page, or gated content request.
Write sales conversation data, sentiment scores, or objection tags into custom Pardot prospect fields.
Dynamically add prospects to nurture lists, suppression segments, or campaign audiences based on call signals.
Increase or decrease a prospect's score or change their grade based on sales conversation outcomes.
Sync Gong sales intelligence with Pardot marketing automation so your campaigns respond to what buyers actually say, not just what they click.