Sync sales conversation intelligence with web analytics automatically. Stop manually matching deal outcomes to campaign sources, exporting call transcripts for attribution analysis, or reconciling which marketing touches actually drive revenue conversations.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send Gong deal stage changes to Google Analytics as custom conversion events, including conversation sentiment scores, competitor mentions, and objection patterns. Track which marketing channels and campaigns drive deals with the best conversation quality, not just volume.
Append Gong call participation, engagement scores, and current deal stage to Google Analytics user dimensions. Build audiences based on sales conversation quality and retarget accounts that mentioned competitors or showed buying intent signals during calls.
Monitor web session data for accounts already in Gong and trigger notifications when decision-makers revisit key pages. Surface website behavior patterns during active deal cycles so reps can reference recent content engagement in follow-up conversations.
Automatically join Google Analytics campaign and channel data with Gong's closed deal records and conversation intelligence. Report on which acquisition sources produce not just leads, but deals with positive sentiment, shorter sales cycles, and specific feature interest.
Pull Google Analytics attribution data into Gong call records so sales teams see which content, campaigns, or keywords brought each prospect to the site. Correlate call topics and objections back to the marketing message that initiated the relationship.
Send structured Gong call summaries, key topics, and engagement metrics to Google Analytics as custom events on the user timeline. Build complete customer journey views that include both anonymous browsing behavior and identified sales conversation milestones.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gong and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Gong's conversation intelligence data model and GA4's event-based schema, so your sales and marketing data flows bidirectionally without custom engineering.
Redbird maps Gong's deal stages, call participants, sentiment scores, and topic trackers directly to GA4's measurement protocol, user properties, and custom dimensions. The AI recognizes which Gong conversation signals translate to meaningful GA4 conversion events versus enrichment parameters. It automatically handles user ID reconciliation between anonymous GA4 client IDs and identified Gong contact records, joining datasets on email, domain, or custom identifiers without manual schema mapping.
faster than building custom ETL between Gong's API and GA4's Measurement Protocol
Redbird can pull from Gong and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gong into Google Analytics (GA4), or from Google Analytics (GA4) back into Gong. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales conversation milestone in Gong or any behavioral event in Google Analytics.
Fires when an opportunity moves to a new stage like qualification, proposal, or closed-won.
Triggers when a recorded call contains tracked terms like competitor names, product features, or objection patterns.
Activates when Gong's conversation engagement metrics exceed or fall below defined benchmarks.
Append metadata to Gong opportunity records like campaign source, landing page, or GA4 user segment.
Insert structured notes into Gong call records with website behavior summaries or attribution details.
Modify Gong contact properties with GA4-derived fields like session count, referral source, or conversion events.
Fires when GA4 tracks a goal completion like form submission, demo request, or pricing page visit.
Triggers when users from target domains exhibit buying-intent behavior like viewing multiple product pages.
Activates when accumulated metrics like total session duration or page depth exceed specified values.
Push deal milestones or call outcomes to GA4 as measurement protocol events with custom parameters.
Update GA4 user-scoped dimensions with sales data like current deal stage, engagement score, or last call date.
Define GA4 audience rules based on Gong conversation signals for retargeting or personalization campaigns.
Start syncing Gong conversation intelligence with Google Analytics event data in minutes. Build closed-loop attribution and stop choosing between sales insights and marketing analytics.