Sync email engagement data with product analytics and trigger notifications based on user behavior — automatically. Stop manually tracking which email recipients convert, copying analytics alerts into email, or losing context between communication and product usage.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture Gmail engagement (opens, clicks, replies) as Heap events tied to user IDs. Build complete conversion funnels that include email touchpoints alongside product interactions. Understand how email campaigns influence in-app behavior without manual event instrumentation.
Trigger Gmail notifications when specific user segments complete critical journeys tracked in Heap. Send personalized follow-ups when users drop off at friction points or complete onboarding flows. Keep sales and success teams informed without manual dashboard monitoring.
Parse campaign tracking parameters from Gmail links and write them to Heap user profiles. Enable retroactive analysis of which email campaigns drove specific product behaviors. Eliminate manual tagging and ensure consistent attribution across your analytics stack.
Automatically email formatted Heap segment analyses showing power users, at-risk cohorts, and feature adoption trends. Include charts, conversion metrics, and actionable insights without exporting CSVs. Keep non-technical stakeholders aligned on product usage patterns.
Tag Gmail threads from support addresses as interaction events in Heap alongside product behavior. Correlate bug reports and feature requests with actual usage patterns. Build a complete timeline of user communication and product engagement for better context.
Send targeted Gmail messages when Heap detects users haven't completed key activation flows within specific timeframes. Personalize email content with the exact step where they dropped off. Automate lifecycle communication based on real product behavior, not arbitrary time delays.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gmail and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Gmail's message metadata and threading structure, and Heap's auto-captured event schemas and user identity models — so you can connect communication data with behavioral analytics without custom code.
Redbird maps Gmail message IDs, recipient lists, and thread contexts to Heap's user identifiers, event properties, and session data automatically. It understands how to extract UTM parameters from email links and write them as structured Heap properties, parse email engagement signals into trackable events, and match email addresses to Heap user profiles across identity resolution schemas. No manual field mapping or regex patterns required.
faster than building custom email-to-analytics pipelines with Zapier and spreadsheets
Redbird can pull from Gmail and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gmail or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gmail into Heap, or from Heap back into Gmail. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Gmail message event or Heap user behavior, then write back to either system with full context.
Trigger when Gmail receives messages matching specific sender, subject, label, or content criteria.
Detect when tracked links in sent Gmail messages are opened or clicked by recipients.
Fire when a Gmail conversation thread receives a new reply from any participant.
Compose and send Gmail messages with dynamic content, attachments, and recipient lists.
Organize Gmail conversations by applying labels based on content or external trigger conditions.
Generate Gmail draft messages pre-filled with data for manual review before sending.
Trigger when Heap detects a user successfully completing a defined multi-step conversion path.
Fire when a user session in Heap surpasses specific event counts or engagement duration metrics.
Detect when users meet criteria for Heap segments based on retroactive interaction patterns.
Write structured events to Heap with custom properties and timestamps tied to user identities.
Enrich Heap user profiles with attributes from external sources or calculated fields.
Programmatically assign users to Heap segments for targeting and analysis based on external triggers.
Join teams using Redbird to sync Gmail communication data with Heap product analytics — no custom scripts, webhook configuration, or identity matching logic required.