Connect GitHub and
HubSpot with AI

Automatically sync development activity to your CRM, enrich customer records with engineering data, and surface product progress in your sales pipeline. Stop manually updating deal stages based on feature releases or copying commit data into HubSpot reports.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-update deal stages when features ship to production

Track which features are tied to sales opportunities in HubSpot, then automatically advance deal stages when the corresponding pull requests merge or releases deploy. Sales teams see real-time product delivery status without chasing engineering.

Enrich customer company records with repository contribution activity

When enterprise customers contribute to your open-source repositories or collaborate on private repos, automatically log that activity in their HubSpot company record. Track technical engagement alongside sales touchpoints for a complete relationship view.

Create GitHub issues from high-value deal feature requests

When sales reps add feature requests to deals above a certain value threshold, automatically create prioritized issues in your GitHub product backlog with deal context, company details, and revenue impact. Engineering sees what matters most to pipeline.

Alert sales when bugs are fixed for their customer accounts

Match GitHub issue closures to affected customer accounts in HubSpot, then automatically notify the account owner when fixes are merged and deployed. Proactive customer success with zero manual tracking required.

Report monthly development velocity by customer segment

Aggregate commit activity, pull request volume, and issue resolution time from GitHub, then segment by HubSpot customer properties like industry, plan tier, or lifecycle stage. Product and sales leadership see where engineering effort is concentrated.

Sync integration request submissions to engineering project boards

When prospects fill out HubSpot forms requesting specific integrations or technical capabilities, automatically create GitHub issues with lead source, company size, and deal value. Prioritize your roadmap based on actual pipeline demand.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize GitHub and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both GitHub's development workflow structure and HubSpot's CRM data model, automatically mapping engineering activity to sales context without custom code.

AI that speaks both development and sales

Redbird's AI natively understands GitHub's repository structure, pull request states, issue labels, and release tags alongside HubSpot's deal stages, contact properties, company hierarchies, and custom fields. It automatically matches commit authors to CRM contacts, maps repository names to product lines in your pipeline, and translates engineering milestones into sales-ready status updates. No manual field mapping or fragile scripts required.

Pull request → Deal property mapping
Issue labels → HubSpot tags
Repository → Product association
Commit author → Contact record matching
10×

faster than building custom webhooks between GitHub and HubSpot APIs

No middleware services, Zapier chains, or developer time spent maintaining integration scripts

Auto-generated reports

Redbird can pull from GitHub and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either GitHub or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from GitHub into HubSpot, or from HubSpot back into GitHub. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any development event in GitHub or any CRM activity in HubSpot, then take action in either system.

GitHub
Triggers & Actions
Trigger

Pull request merged

Trigger when code changes are merged into main, release, or any specified branch.

Trigger

Release published

Trigger when a new version is tagged and published in any repository.

Trigger

Issue closed or labeled

Trigger when issues are resolved, tagged with specific labels, or assigned to milestones.

Action

Create issue with context

Open new GitHub issues with CRM data like customer name, deal value, and priority tier.

Action

Add comment to pull request

Post automated updates to PRs with sales context, customer impact notes, or release approval.

Action

Update issue labels or assignees

Automatically tag issues or reassign them based on HubSpot deal changes or customer tier.

HubSpot
Triggers & Actions
Trigger

Deal stage changed

Trigger when opportunities move through your pipeline, especially into implementation or onboarding.

Trigger

Form submission received

Trigger when prospects or customers submit feature requests, bug reports, or technical inquiries.

Trigger

Company property updated

Trigger when customer plan tier, contract value, or product interest fields change.

Action

Update deal properties

Automatically update custom fields with feature delivery status, bug fix completion, or sprint progress.

Action

Create timeline event

Log development milestones, release deployments, or issue resolutions directly to customer timelines.

Action

Assign contact owner or task

Notify account owners or create follow-up tasks when engineering ships features tied to their deals.

GitHub
+
HubSpot

Ready to connect your stack?

Start syncing GitHub development activity with HubSpot CRM data in minutes. Build workflows that connect engineering velocity to sales pipeline without writing integration code.

Get started → Book a demo