Connect FullStory and
Walmart Luminate with AI

Sync digital experience data from FullStory with Walmart Luminate's retail insights to understand how online behavior correlates with in-store performance. Stop manually exporting session data and matching it to sales reports — Redbird AI automates the entire workflow across your analytics and retail data stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Walmart product performance data with digital engagement metrics from session recordings

Automatically append FullStory engagement metrics — time on page, rage clicks, video views — to Walmart Luminate SKU performance data. Identify which products have strong sales but poor digital engagement, or vice versa. Surface opportunities to improve product pages for items with high retail velocity.

Alert category managers when digital friction correlates with declining Walmart sales trends

Monitor FullStory for increased error rates, checkout abandonment, or search friction on specific product pages. Cross-reference with Walmart Luminate sales velocity data to detect when UX issues may be impacting retail performance. Automatically notify teams when correlations exceed thresholds.

Generate weekly reports combining Walmart shopper basket data with digital funnel behavior

Pull Walmart Luminate basket affinity and purchase pattern data alongside FullStory conversion funnel metrics for the same product categories. Automatically generate reports showing how online research behavior aligns with in-store purchase decisions. Identify cross-sell opportunities visible in both datasets.

Sync Walmart inventory and out-of-stock events to trigger FullStory segment analysis

When Walmart Luminate detects stockouts or inventory issues for specific SKUs, automatically create FullStory segments to analyze digital behavior for those products. Measure how out-of-stock scenarios impact online search patterns, page engagement, and competitor product views.

Archive session replay data for products with anomalous Walmart performance metrics

When Walmart Luminate flags unexpected sales drops, velocity changes, or return rate spikes, automatically capture and archive relevant FullStory session replays for those products. Build a searchable repository of user behavior during performance anomalies for root cause analysis.

Automate tagging of FullStory sessions with Walmart regional and category performance context

Enrich FullStory session data by appending regional sales performance, category rank, and market share data from Walmart Luminate. Enable filtering and segmentation of digital sessions based on retail performance tiers, geographic markets, or category dynamics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both FullStory's behavioral event schemas and Walmart Luminate's retail data structures — so you can connect digital experience intelligence with point-of-sale reality without custom integration work.

AI that speaks both digital analytics and retail data

Redbird automatically maps FullStory event properties, custom attributes, and session metadata to Walmart Luminate's SKU hierarchies, store geographies, and shopper transaction records. Our AI handles schema variations across both platforms, reconciles product identifiers between digital and retail systems, and maintains data lineage as behavioral signals flow alongside sales metrics. No need to manually normalize UPC codes, standardize category taxonomies, or build custom ETL for session-to-transaction matching.

Session event to SKU mapping
Behavioral metric enrichment
Cross-platform product matching
Retail-digital correlation analysis
10×

faster than exporting FullStory data and manually correlating with Luminate reports

No CSV exports, product ID reconciliation spreadsheets, or manual data joins required

Auto-generated reports

Redbird can pull from FullStory and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Walmart Luminate.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Walmart Luminate, or from Walmart Luminate back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in FullStory or any retail data update in Walmart Luminate — Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

Session with rage click detected

Trigger when FullStory captures a session containing rage clicks on product pages or checkout flows.

Trigger

Conversion funnel drop-off threshold exceeded

Trigger when abandonment rate for a specific product funnel crosses a defined threshold in FullStory.

Trigger

New session segment created

Trigger when a new behavioral segment is saved in FullStory for specific product categories or user cohorts.

Action

Tag session with custom attribute

Apply custom attributes to FullStory sessions based on Walmart Luminate performance data or retail context.

Action

Create user segment from product list

Generate a FullStory segment containing users who interacted with specific SKUs identified in Luminate data.

Action

Export session event data

Extract FullStory behavioral event data for specific products or time periods to append to Luminate analytics.

Walmart Luminate
Triggers & Actions
Trigger

Sales velocity drops below threshold

Trigger when Walmart Luminate detects a product's sales velocity falling below a defined benchmark or historical average.

Trigger

Inventory stockout detected

Trigger when Walmart Luminate reports out-of-stock conditions for specific SKUs across store networks.

Trigger

New weekly category report available

Trigger when Walmart Luminate publishes updated category performance, market share, or shopper basket data.

Action

Query product performance by SKU

Retrieve point-of-sale data, inventory levels, and shopper metrics from Walmart Luminate for specific products.

Action

Pull basket affinity data

Extract shopper basket and product affinity data from Walmart Luminate for products identified in FullStory sessions.

Action

Retrieve regional sales breakdown

Get geographic sales performance and regional trends from Walmart Luminate to contextualize digital behavior patterns.

FullStory
+
Walmart Luminate

Ready to connect your stack?

Stop switching between FullStory dashboards and Walmart Luminate reports. Redbird AI connects your digital experience data with retail performance insights so your team can make category and UX decisions from a single source of truth.

Get started → Book a demo