Connect FullStory and
SQL Server with AI

Redbird AI automatically syncs FullStory session data, behavioral events, and UX analytics into SQL Server. Stop exporting CSVs or writing custom ETL scripts to analyze user behavior alongside your enterprise data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync FullStory behavioral events to SQL Server for unified customer analytics

Automatically pipe FullStory event streams—page views, clicks, rage clicks, form abandonment—into SQL Server tables. Join session behavior with CRM, transaction, and support data to build complete customer profiles without manual exports.

Load session replay metadata into SQL Server for product analytics

Stream session IDs, timestamps, user properties, and error flags from FullStory into normalized SQL Server tables. Enable product and engineering teams to query session data alongside feature flags, release versions, and performance metrics.

Enrich SQL Server customer records with FullStory friction scores and engagement metrics

Automatically append scroll depth, session duration, rage click counts, and conversion funnel progress from FullStory to existing customer records in SQL Server. Surface UX quality metrics in your enterprise dashboards and Power BI reports.

Archive FullStory event data to SQL Server for long-term compliance and analysis

Continuously export FullStory behavioral data into SQL Server for retention beyond FullStory's data limits. Maintain historical UX analytics for year-over-year comparisons, audit trails, and regulatory compliance without paying for extended storage.

Trigger FullStory segment creation when SQL Server detects high-value customer behavior

When stored procedures or triggers in SQL Server identify VIP customers, enterprise purchases, or contract renewals, automatically create targeted segments in FullStory. Analyze how your most valuable users actually navigate your product.

Alert teams in SQL Server when FullStory detects critical UX issues

When FullStory flags spikes in error clicks, checkout abandonment, or session frustration signals, insert alert records into SQL Server monitoring tables. Route UX incidents through your existing enterprise alerting and ticketing workflows.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schemas and session data structures, plus SQL Server table design, stored procedures, and transactional workloads across your Windows enterprise stack.

AI that understands both FullStory events and SQL Server schemas

Redbird's AI automatically maps FullStory event payloads—user properties, custom events, session metadata—to your SQL Server table structures. It handles nested JSON from FullStory APIs, normalizes behavioral data into relational tables, manages incremental loads, and creates indexes optimized for analytics queries. No need to write T-SQL transforms or maintain brittle ETL jobs.

FullStory event stream parsing
SQL Server table normalization
Incremental upsert logic
T-SQL stored procedure generation
10×

faster than building custom FullStory-to-SQL Server ETL pipelines

No Python scripts, SSIS packages, or custom API polling logic required

Auto-generated reports

Redbird can pull from FullStory and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or SQL Server.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into SQL Server, or from SQL Server back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or SQL Server database change—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

New session recorded

Fires when FullStory captures a new user session with associated metadata and properties.

Trigger

Rage click detected

Triggers when FullStory identifies repeated frustrated clicks in the same area indicating UX friction.

Trigger

Conversion funnel drop-off

Fires when a user exits a defined funnel without completing the goal conversion.

Action

Create user segment

Build a new FullStory segment based on behavioral criteria or external data attributes.

Action

Tag session with custom properties

Append custom metadata or business context to existing FullStory session recordings.

Action

Export event data

Pull specific behavioral event streams or session data from FullStory for external analysis.

SQL Server
Triggers & Actions
Trigger

New row inserted

Fires when a new record is added to a specified SQL Server table or view.

Trigger

Stored procedure completes

Triggers when a designated T-SQL stored procedure finishes execution with success status.

Trigger

Column value changes

Fires when a tracked field in a SQL Server table is updated to a new value.

Action

Insert records into table

Write new rows into a SQL Server table with schema validation and type casting.

Action

Execute stored procedure

Run a T-SQL stored procedure with parameters and capture output or return values.

Action

Upsert records by key

Insert new records or update existing ones in SQL Server based on primary key matching.

FullStory
+
SQL Server

Ready to connect your stack?

Sync FullStory behavioral data into SQL Server in minutes. Stop writing custom ETL scripts and start analyzing user experience alongside your enterprise data.

Get started → Book a demo