Connect FullStory and
Snowflake with AI

Sync behavioral event data and session analytics from FullStory directly into Snowflake. Stop manually exporting CSV files, writing custom ETL scripts, or waiting on engineering to build data pipelines for user experience insights.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream FullStory behavioral events into Snowflake tables in real-time

Automatically capture every click, scroll, rage click, and custom event from FullStory and write it to structured Snowflake tables. Keep your data warehouse continuously updated with fresh user interaction data without batch export delays or manual imports.

Sync session replay metadata and friction metrics to Snowflake daily

Push session IDs, duration, error counts, frustration signals, and conversion outcomes from FullStory into Snowflake on a schedule. Join behavioral analytics with product, revenue, and support data to quantify the ROI of UX improvements.

Enrich FullStory events with customer attributes from Snowflake before analysis

Pull account tier, LTV, cohort, or feature flags from Snowflake and append them to FullStory sessions. Segment session replays and heatmaps by high-value customers or specific user attributes stored in your warehouse.

Generate weekly UX friction reports combining FullStory and warehouse data

Query Snowflake to join FullStory rage clicks, dead clicks, and error sessions with CRM, revenue, and support ticket data. Automatically compile reports showing which friction points cost the most revenue or correlate with churn.

Alert product teams when high-value users hit critical UX errors

Monitor FullStory error events for users flagged as enterprise or high LTV in Snowflake. Trigger notifications to Slack or ticket systems when specific customer segments encounter checkout failures, form errors, or other friction points.

Archive historical session data to Snowflake for long-term trend analysis

Continuously export FullStory session metadata, funnel analytics, and conversion metrics into Snowflake for permanent storage. Build multi-year trend dashboards or train ML models on historical user behavior without storage limits.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schemas and behavioral data structures alongside Snowflake's table formats, data types, and warehouse architecture.

AI that maps FullStory events to Snowflake schemas automatically

Redbird reads FullStory's event payloads—including custom events, user properties, session metadata, and frustration signals—and intelligently maps them to Snowflake table structures. It handles nested JSON from behavioral data, creates appropriate data types for timestamps and metrics, and maintains referential integrity between session and event tables. No manual schema design or field mapping configuration required.

Session replay metadata parsing
Behavioral event flattening
Custom property type detection
Incremental load management
10×

faster than building custom ETL pipelines for FullStory data

No Python scripts, dbt models, or Fivetran connectors to configure and maintain

Auto-generated reports

Redbird can pull from FullStory and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Snowflake, or from Snowflake back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory behavioral event or Snowflake table change—Redbird handles the connection logic.

FullStory
Triggers & Actions
Trigger

New frustration signal detected

Fires when FullStory captures rage clicks, error clicks, or thrashed cursor movements in a user session.

Trigger

Conversion funnel drop-off recorded

Triggers when a user exits a defined funnel at a specific step without completing.

Trigger

Custom event logged

Activates when FullStory receives a custom tracking event you've instrumented in your product.

Action

Create segment from criteria

Build a new user segment in FullStory based on attributes or behaviors identified in external data.

Action

Tag session with metadata

Apply custom tags or properties to specific sessions for easier filtering and replay discovery.

Action

Update user properties

Enrich FullStory user profiles with attributes from your data warehouse or other business systems.

Snowflake
Triggers & Actions
Trigger

New rows inserted into table

Fires when fresh data lands in a Snowflake table from ETL processes or upstream systems.

Trigger

Scheduled query completes

Triggers when a recurring analytical query finishes running in Snowflake on a defined schedule.

Trigger

Data threshold exceeded

Activates when a metric derived from Snowflake data crosses a specified value or condition.

Action

Insert rows into table

Write new records to a Snowflake table with automatic schema matching and data type conversion.

Action

Update existing records

Modify rows in Snowflake based on matching keys, merging new attributes with historical data.

Action

Execute analytical query

Run custom SQL against Snowflake tables and return results for downstream processing or reporting.

FullStory
+
Snowflake

Ready to connect your stack?

Sync FullStory session data and behavioral events into Snowflake automatically. Stop waiting on engineering to build and maintain custom data pipelines for user experience analytics.

Get started → Book a demo