Connect FullStory and
Shopify with AI

Automatically sync behavioral session data with order and customer events across FullStory and Shopify. Stop manually correlating UX friction with revenue loss, mapping session recordings to checkout drops, or exporting event data to find conversion blockers.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Flag high-revenue sessions with checkout rage clicks in Shopify customer records

When FullStory detects rage clicks during checkout, automatically append session replay URLs and friction metadata to the corresponding Shopify customer profile. Give support and CX teams instant visibility into UX issues affecting high-value customers.

Send abandoned cart event data from Shopify to FullStory for session analysis

Trigger FullStory session lookups whenever Shopify registers an abandoned cart event. Automatically tag and segment these sessions for UX review, enabling teams to watch exactly where and why customers drop off before completing purchase.

Alert UX teams when conversion-blocking friction spikes on product pages

Monitor FullStory for sudden increases in dead clicks, error messages, or scroll thrashing on Shopify product pages. Automatically notify UX and engineering teams with session replay links and affected product SKUs from Shopify when thresholds are breached.

Enrich FullStory events with Shopify order value, product category, and customer LTV

Push Shopify transactional data—order totals, product types, discount usage, customer lifetime value—into FullStory custom events. Enable segmentation and analysis of session behavior by revenue impact, not just traffic volume.

Generate weekly reports correlating FullStory friction metrics with Shopify conversion rates

Automatically pull rage click counts, error rates, and session length data from FullStory alongside conversion rates, cart abandonment, and revenue by page from Shopify. Generate unified reports showing exactly how UX issues impact sales performance.

Tag Shopify customers who experienced checkout errors with session replay links

When FullStory captures JavaScript errors or payment gateway failures during checkout, automatically update the corresponding Shopify customer record with error type, timestamp, and session replay URL. Empower support teams to proactively reach out with context.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both FullStory's behavioral event schemas and session metadata alongside Shopify's order, product, and customer data structures—no custom field mapping required.

AI that speaks both behavioral analytics and e-commerce

Redbird's AI automatically maps FullStory session IDs, event properties, and user segments to Shopify customer IDs, order numbers, and product SKUs. It recognizes checkout funnel steps, rage click events, and scroll depth metrics in FullStory, then correlates them with cart events, payment status, and revenue data in Shopify. No need to manually define how session replays link to order records or how behavioral friction translates to revenue impact.

Session replay URL mapping
Checkout funnel correlation
Customer LTV enrichment
Friction-to-revenue analysis
10×

faster than building custom scripts to correlate FullStory sessions with Shopify order data

No API documentation deep-dives, webhook handlers, or session ID matching logic required

Auto-generated reports

Redbird can pull from FullStory and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Shopify.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Shopify, or from Shopify back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in FullStory or transactional event in Shopify—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when a user repeatedly clicks an unresponsive element during a session.

Trigger

Error captured in session

Triggers when FullStory logs a JavaScript error, failed API call, or broken element.

Trigger

Checkout funnel drop-off identified

Activates when a user exits the checkout flow without completing purchase.

Action

Create custom event

Push structured event data into FullStory with custom properties and timestamps.

Action

Tag session with metadata

Apply custom tags or attributes to existing FullStory sessions for segmentation.

Action

Update user properties

Enrich FullStory user profiles with external data like order history or customer tier.

Shopify
Triggers & Actions
Trigger

Order completed

Fires when a customer successfully completes checkout and payment is confirmed.

Trigger

Cart abandoned

Triggers when a cart remains inactive for a defined period without checkout completion.

Trigger

High-value customer places order

Activates when customers above a lifetime value threshold complete a purchase.

Action

Add note to customer profile

Append notes, session URLs, or behavioral flags to Shopify customer records.

Action

Tag customer record

Apply custom tags to customer profiles for segmentation and targeted campaigns.

Action

Update customer metafields

Write structured data into Shopify customer metafields for extended profile enrichment.

FullStory
+
Shopify

Ready to connect your stack?

Stop manually correlating session replays with checkout data. Let Redbird AI sync FullStory behavioral insights with Shopify order events so you can see exactly how UX friction impacts revenue.

Get started → Book a demo