Connect FullStory and
Refinitiv with AI

Redbird AI syncs behavioral analytics from FullStory with financial market data from Refinitiv automatically. Stop manually exporting session data to correlate with market events, or copying UX metrics into trading platform performance reports.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich trading platform session data with real-time market context from Refinitiv

Automatically append market volatility, instrument pricing, and trading volume data to FullStory sessions when users interact with trading interfaces. Correlate UX friction with specific market conditions to understand when UI issues impact trading decisions.

Alert product teams when market events trigger session spikes or rage clicks

Monitor FullStory for behavioral anomalies during major market events tracked in Refinitiv. Get notified when volatility periods correlate with increased error rates, rage clicks, or abandoned trading flows so teams can respond immediately.

Sync platform outage session data to market event timelines for post-mortems

When trading platform issues occur, automatically combine FullStory session recordings with Refinitiv market event data to create complete incident timelines. Understand whether UX failures coincided with high-volume trading periods or specific market movements.

Report on feature adoption rates segmented by user portfolio composition and activity

Merge FullStory feature usage analytics with Refinitiv portfolio data to analyze which trader segments adopt new platform features. Generate reports showing how users managing different asset classes interact with charting tools, order entry, or research interfaces.

Capture conversion funnel data enriched with instrument pricing at interaction time

Append Refinitiv pricing snapshots to FullStory conversion events when users research, compare, or execute trades. Analyze whether price movements during the decision journey correlate with completion rates or abandonment patterns.

Automate UX impact reports correlating interface changes with trading volume trends

When you deploy platform updates, automatically generate reports combining FullStory behavioral metrics with Refinitiv trading volume and execution data. Quantify whether design changes improved or hindered trading activity across market conditions.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Refinitiv with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schemas and session metadata alongside Refinitiv's market data structures, instrument identifiers, and time-series formats—so you can join behavioral and financial data without custom ETL.

AI that maps session events to market data automatically

Redbird's AI interprets FullStory's custom events, user segments, and session properties alongside Refinitiv's RICs, market identifiers, and event taxonomies. It intelligently matches timestamps between user interactions and market movements, resolves instrument references across both systems, and structures joined datasets for analysis—whether you're correlating rage clicks with volatility spikes or enriching conversion funnels with pricing context.

Session event to market event correlation
RIC and instrument identifier resolution
Time-zone aware timestamp alignment
Custom property to market data field mapping
10×

faster than exporting FullStory CSVs and manually joining with Refinitiv data pulls

No Python scripts to align timestamps, no manual correlation of market events with session spikes, no spreadsheet pivots to segment UX metrics by trading activity.

Auto-generated reports

Redbird can pull from FullStory and Refinitiv simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Refinitiv.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Refinitiv, or from Refinitiv back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in FullStory or market data update in Refinitiv—Redbird handles the orchestration.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when users repeatedly click on unresponsive trading interface elements or form fields.

Trigger

Conversion funnel abandoned

Triggers when users exit order entry, research, or onboarding flows before completion.

Trigger

Session error threshold exceeded

Activates when a user session contains multiple console errors or failed API calls.

Action

Create segment from market data cohort

Build FullStory user segments based on Refinitiv portfolio composition or trading activity patterns.

Action

Tag session with market context

Apply custom FullStory properties indicating market volatility, trading volume tier, or instrument category during session.

Action

Export enriched session data

Push FullStory event streams appended with Refinitiv market data to warehouses or analytics platforms.

Refinitiv
Triggers & Actions
Trigger

Market volatility spike detected

Fires when Refinitiv reports abnormal price movements or volume surges for tracked instruments.

Trigger

Material news event published

Triggers when Refinitiv surfaces breaking news affecting specific securities or markets.

Trigger

Trading halt announced

Activates when Refinitiv reports exchange halts or circuit breaker events for instruments.

Action

Append pricing snapshot to session event

Write current Refinitiv instrument prices as custom properties on FullStory user interactions.

Action

Log market conditions during error events

Record Refinitiv volatility indices and market status when FullStory captures platform errors.

Action

Update session metadata with portfolio context

Enrich FullStory user profiles with Refinitiv-sourced asset holdings, trading frequency, or account characteristics.

FullStory
+
Refinitiv

Ready to connect your stack?

Stop manually correlating UX data with market events. Redbird AI connects FullStory and Refinitiv so your product and analytics teams get behavioral insights enriched with real-time financial context—automatically.

Get started → Book a demo