Sync Adobe Analytics behavioral data with Refinitiv market intelligence automatically. Stop exporting web analytics CSVs and manually correlating campaign performance with market events. Let AI enrich customer journeys with real-time financial context.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Adobe Analytics captures a conversion event for financial products, automatically append current market data, pricing, and volatility metrics from Refinitiv. Build segments based on the market conditions customers experienced when they converted.
When Refinitiv detects major market moves, earnings announcements, or breaking financial news, automatically pull corresponding Adobe Analytics traffic and conversion data. Understand how market volatility impacts web behavior without manual dashboard switching.
When Adobe Analytics segments identify institutional investor behavior patterns, push those audience profiles to Refinitiv for enrichment with firmographic and holdings data. Close the loop between digital engagement and actual trading activity.
Automatically append Refinitiv market indices, sector performance, and volatility metrics to scheduled Adobe Analytics reports. Create audit trails that show exactly what market conditions existed during each reporting period.
When Refinitiv flags earnings releases, analyst ratings changes, or regulatory filings, automatically tag corresponding Adobe Analytics sessions and conversions. Separate organic interest from news-driven traffic in attribution analysis.
Combine Adobe Analytics campaign metrics with Refinitiv trading volume, price movements, and sentiment data. Understand which marketing tactics work during different market conditions without building custom data pipelines.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Refinitiv with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event structures, eVars, and calculated metrics alongside Refinitiv's market data feeds, symbology, and reference data hierarchies.
Redbird maps Adobe Analytics visitor IDs, conversion events, and product strings to Refinitiv instrument identifiers, market indices, and company reference data automatically. The platform understands timestamp alignment between web sessions and market events, handles Refinitiv's symbology across exchanges, and preserves Adobe Analytics attribution logic when enriching with market context. No custom field mapping or manual schema reconciliation required.
faster than exporting Adobe Analytics data, pulling Refinitiv feeds, and joining datasets manually
Redbird can pull from Adobe Analytics and Refinitiv simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Refinitiv.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Refinitiv, or from Refinitiv back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any Adobe Analytics event or Refinitiv market change and automate what happens next across your entire stack.
When a visitor enters or exits a specific Adobe Analytics segment based on behavior or attributes.
When Adobe Analytics captures a success event like form submission, purchase, or custom conversion.
When Adobe Analytics identifies statistically significant traffic spikes or drops for specific pages or campaigns.
Generate new Adobe Analytics calculated metrics that combine behavioral data with external context.
Populate Adobe Analytics eVars or props with enriched data from external systems.
Pull visitor-level or aggregate data from Adobe Analytics segments for analysis or enrichment.
When a financial instrument in Refinitiv crosses a specified price level or percentage change.
When Refinitiv publishes market-moving news about specific companies, sectors, or economic events.
When Refinitiv flags upcoming earnings announcements, dividends, or regulatory filings for tracked instruments.
Retrieve real-time or delayed pricing, volume, and market metrics for specific instruments or indices.
Pull financial statements, ownership data, or analyst estimates from Refinitiv reference data.
Query Refinitiv's news archives and regulatory filing database for specific companies or keywords.
Stop manually correlating web analytics with market data. Connect Adobe Analytics and Refinitiv with Redbird AI and start enriching customer behavior with financial context automatically.