Sync behavioral intelligence from FullStory directly into Pardot campaigns and lead scoring. Stop manually exporting session data, building CSVs, or letting UX insights sit isolated from your marketing automation stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically increase Pardot lead scores when FullStory detects specific behavioral signals like multiple feature page visits, pricing calculator interactions, or demo video completions. Surface buying intent signals that email clicks alone miss.
Detect cart abandonment, incomplete form submissions, or checkout friction in FullStory and automatically enroll those visitors into targeted Pardot recovery sequences. Close the loop between observed behavior and outreach.
When FullStory captures sessions from target accounts or MQL-stage prospects, automatically append the session replay link as a custom field in Pardot. Give sales and marketing teams immediate context on how prospects actually interact with your product.
Sync Pardot email opens, asset downloads, and webinar registrations into FullStory as custom user properties. Segment session replays by campaign engagement to understand how marketing touches influence product exploration.
When a prospect clicks through from a Pardot email and FullStory detects rage clicks, error messages, or dead ends on the landing page, send alerts to Slack or email. Identify campaign-to-experience disconnects in real time.
Combine Pardot campaign attribution data with FullStory behavioral metrics to generate weekly reports showing rage click rates, session duration, and conversion friction by email campaign, landing page, or content asset. Measure experience quality, not just traffic.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's event schemas and session metadata alongside Pardot's prospect records, custom fields, and engagement history—so you can move behavioral intelligence into marketing workflows without middleware or mapping spreadsheets.
Redbird natively interprets FullStory's session events, custom properties, rage click metrics, and funnel data, then maps them intelligently to Pardot prospect fields, list memberships, scoring rules, and automation triggers. The AI understands how to translate UX signals like scroll depth, error encounters, and feature engagement into actionable marketing data—matching FullStory user IDs with Pardot prospects by email, enriching records with session context, and triggering campaigns based on real behavior. No need to manually configure field mappings or write custom scripts to bridge session replay insights with lead nurturing logic.
faster than exporting FullStory segments and uploading CSVs to Pardot lists
Redbird can pull from FullStory and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Pardot, or from Pardot back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any session event in FullStory or any prospect activity in Pardot—then automate across your entire stack.
Fires when a user exhibits rage clicking behavior on any page or specific elements.
Triggers when a user exits a defined conversion funnel without completing it.
Fires when a session meets criteria like time on site, pages viewed, or account tier.
Build or update a FullStory segment based on external data from other tools.
Enrich FullStory user profiles with campaign, CRM, or product data.
Apply custom tags to sessions for filtering and analysis based on external events.
Fires when a prospect's lead score crosses a defined threshold indicating sales readiness.
Triggers when a prospect clicks a specific link or any link in a nurture email.
Fires when a prospect completes a Pardot form on a landing page or gated asset.
Write behavioral data, session URLs, or UX metrics into custom Pardot prospect fields.
Enroll prospects into nurture tracks based on observed product or website behavior.
Increase or decrease lead scores based on behavioral signals from FullStory sessions.
Stop treating UX insights and marketing automation as separate workflows. Redbird syncs FullStory behavioral data with Pardot campaigns so you can score, nurture, and convert based on what prospects actually do—not just what they click.