Connect FullStory and
Oracle Retail with AI

Redbird AI syncs digital experience insights from FullStory directly into Oracle Retail's merchandising and planning workflows. Stop manually exporting session data, matching SKUs to behavioral metrics, or copy-pasting UX findings into product planning spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push product page engagement metrics to merchandise planning dashboards

Automatically sync scroll depth, rage clicks, and session duration for specific SKUs from FullStory into Oracle Retail's merchandise planning module. Surface which products have confusing detail pages or checkout friction so merchandisers can prioritize catalog improvements alongside demand forecasting.

Enrich inventory data with digital engagement and abandonment metrics

Combine Oracle Retail inventory positions with FullStory behavioral data to identify products with high views but low conversions. Automatically flag SKUs where session replays show friction during add-to-cart or checkout, giving buyers context beyond stock levels and sales velocity.

Alert merchandisers when new product launches show critical UX issues

Monitor FullStory for rage clicks, error events, or high exit rates on newly launched product pages. Trigger alerts in Oracle Retail workflows when digital experience problems threaten merchandise performance, allowing rapid response before stockouts or markdowns.

Sync assortment changes into FullStory segments for impact analysis

When Oracle Retail assortment plans change—new SKUs added, products discontinued, pricing updated—automatically create corresponding segments in FullStory. Track how merchandising decisions affect user behavior, session patterns, and conversion flows in real time.

Report on checkout flow performance by supplier and category hierarchy

Combine FullStory funnel analytics with Oracle Retail's supplier, category, and department structures. Automatically generate reports showing which suppliers' products have the smoothest checkout experiences versus those driving cart abandonment and session frustration.

Archive session replay links for products flagged in quality reviews

When Oracle Retail quality assurance processes flag merchandise issues—returns, complaints, vendor disputes—automatically pull and archive relevant FullStory session replays. Give buyers visual evidence of customer confusion or product presentation problems during vendor negotiations.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schemas and session metadata alongside Oracle Retail's merchandise hierarchies, item masters, and planning structures—no custom mapping required.

AI that speaks both digital experience analytics and retail operations

Redbird's AI natively maps FullStory's page URLs, element selectors, and custom event properties to Oracle Retail's item numbers, style-color combinations, department hierarchies, and location structures. It understands how to match session-level behavioral metrics to SKU-level planning data, translate funnel stages into merchandising context, and align UX friction points with supplier and category dimensions. Whether you're syncing rage click counts to item masters or enriching assortment plans with conversion metrics, Redbird handles the schema translation automatically.

Session event to SKU mapping
Behavioral metrics by department hierarchy
URL pattern to item master matching
Funnel stage to planning workflow sync
10×

faster than exporting FullStory CSVs and matching SKUs in spreadsheets

No custom scripts, no manual URL-to-item mapping, no CSV wrangling between systems

Auto-generated reports

Redbird can pull from FullStory and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Oracle Retail.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Oracle Retail, or from Oracle Retail back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or Oracle Retail planning change—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

Rage click detected on product page

Fires when a user rage clicks on product images, size selectors, or add-to-cart buttons.

Trigger

Checkout funnel abandonment threshold exceeded

Triggers when abandonment rate for a specific SKU or category crosses a defined threshold.

Trigger

Session replay tagged with quality issue

Fires when analysts manually tag sessions showing product display problems or customer confusion.

Action

Create behavioral segment for SKU list

Automatically generate FullStory segments based on Oracle Retail item numbers or categories.

Action

Attach session replay link to notes field

Add FullStory replay URLs to custom fields in Oracle Retail for merchandiser review.

Action

Export conversion metrics by element interaction

Pull conversion rates for specific page elements and push to external reporting or warehouses.

Oracle Retail
Triggers & Actions
Trigger

New item added to assortment plan

Fires when merchandisers add SKUs to seasonal plans or category assortments.

Trigger

Inventory position falls below threshold

Triggers when stock levels for an item drop below safety stock or reorder points.

Trigger

Supplier or vendor record updated

Fires when supplier information, costs, or lead times change in the vendor master.

Action

Update item master with engagement score

Write FullStory-derived metrics into Oracle Retail custom attributes or extended fields.

Action

Flag SKU for UX review in planning workflow

Automatically mark items in planning modules when behavioral data indicates friction.

Action

Enrich demand forecast with conversion data

Append digital engagement and conversion metrics to forecasting inputs for better accuracy.

FullStory
+
Oracle Retail

Ready to connect your stack?

Sync FullStory session insights with Oracle Retail merchandising workflows in minutes. Redbird handles the schema mapping so you can focus on improving product performance and customer experience.

Get started → Book a demo