Connect FullStory and
Magento with AI

Automatically sync FullStory session data with Magento orders, customers, and product catalog details. Stop manually exporting behavioral analytics to correlate UX friction with revenue impact. Redbird AI keeps your session intelligence and e-commerce data aligned in real-time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich FullStory sessions with Magento order details and customer segments

Automatically append order value, product SKUs, customer lifetime value, and segment data from Magento to FullStory sessions. Surface which user behaviors correlate with high-value purchases versus cart abandonment. Enable product and UX teams to prioritize fixes based on actual revenue impact.

Trigger Magento customer segment updates based on FullStory rage clicks or errors

Detect when customers encounter rage clicks, JavaScript errors, or checkout friction in FullStory and automatically update their Magento customer segment. Flag frustrated users for proactive support outreach or targeted retention campaigns. Prevent churn by identifying technical issues before customers abandon.

Sync FullStory checkout funnel drop-off events to Magento for cart recovery

When FullStory identifies a user abandoning checkout at specific steps, push that behavioral context to Magento customer records. Enable marketing teams to send recovery emails referencing the exact friction point. Increase cart recovery rates with personalized messaging based on session behavior.

Generate weekly product UX reports combining FullStory heatmaps with Magento conversion data

Automatically compile which product pages have the highest scroll depth but lowest add-to-cart rates using FullStory behavioral data and Magento transaction records. Deliver reports showing UX friction points alongside lost revenue estimates. Give merchandising teams a prioritized list of catalog pages to optimize.

Archive FullStory session replays linked to Magento high-value orders for analysis

Capture and preserve session recordings for customers who complete orders above certain thresholds in Magento. Build a library of successful conversion paths to identify patterns in high-value customer behavior. Enable UX research without manual session tagging or export workflows.

Push Magento product catalog updates to FullStory custom properties for segmentation

When products are added, updated, or go out of stock in Magento, sync those attributes to FullStory as custom properties. Segment session data by product category, price tier, or availability status. Analyze how catalog changes affect browsing behavior and conversion rates without manual tagging.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's session event schema and behavioral metadata alongside Magento's complex order, catalog, and customer attribute structures — no custom mapping required.

AI that understands session intelligence and e-commerce data models

Redbird's AI natively interprets FullStory's session events, custom properties, frustration signals, and user segments alongside Magento's order entities, product catalogs, customer attributes, and transaction history. The platform automatically maps behavioral events to corresponding Magento records — matching sessions to orders, enriching customer profiles with UX metrics, and correlating friction points with cart and conversion data. When schemas evolve in either system, Redbird adapts without breaking workflows.

Session events to order records
Behavioral segments to customer attributes
Rage click detection to support flags
Product catalog to session properties
10×

faster than building custom ETL between FullStory's behavioral data warehouse exports and Magento's REST API

No custom scripts to parse session JSON, match user IDs across systems, or maintain API version compatibility as Magento upgrades.

Auto-generated reports

Redbird can pull from FullStory and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Magento.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Magento, or from Magento back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in FullStory or any transaction, catalog change, or customer update in Magento.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when FullStory identifies a user repeatedly clicking an unresponsive element on your store.

Trigger

Checkout funnel step dropped

Fires when a session progresses through checkout but abandons before order completion.

Trigger

Session with JavaScript error

Fires when FullStory captures a client-side error during a user session.

Action

Create custom user segment

Add users to a FullStory segment based on Magento order behavior or customer attributes.

Action

Add custom event property

Append Magento product, order, or customer data as custom properties to FullStory sessions.

Action

Tag session with metadata

Apply tags to FullStory sessions based on Magento transaction outcomes or customer segments.

Magento
Triggers & Actions
Trigger

Order placed

Fires when a customer completes a transaction and a new order is created in Magento.

Trigger

Cart abandoned

Fires when a shopping cart remains inactive beyond a defined threshold without checkout completion.

Trigger

Product inventory falls below threshold

Fires when stock levels for a SKU drop below a specified quantity in Magento.

Action

Update customer attribute

Modify customer profile fields in Magento based on FullStory behavioral signals or session quality scores.

Action

Add customer to segment

Assign customers to Magento segments based on UX friction events or engagement patterns from FullStory.

Action

Create customer note

Append behavioral context from FullStory sessions to customer records in Magento for support teams.

FullStory
+
Magento

Ready to connect your stack?

Stop losing behavioral context when sessions convert to orders. Redbird AI connects FullStory and Magento so your UX insights flow directly into customer profiles, segmentation, and revenue analysis.

Get started → Book a demo