Connect FullStory and
Google Sheets with AI

Sync FullStory session data, behavioral analytics, and UX insights directly into Google Sheets. Stop manually exporting CSVs, copying metrics into reports, and rebuilding dashboards every time stakeholders need updated user behavior data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-export rage click and error events to stakeholder tracking sheets

When FullStory detects rage clicks, dead clicks, or JavaScript errors, automatically append event details to a Google Sheet that product and engineering teams monitor. Include session URLs, affected users, page paths, and timestamps so teams can prioritize fixes without digging through FullStory.

Build live conversion funnel reports with session-level drop-off data

Pull funnel analytics from FullStory into Google Sheets with session replay URLs for each drop-off point. Product managers get a live spreadsheet showing where users abandon flows, complete with links to watch exactly what happened, no manual exports required.

Track high-value user sessions in a CRM-friendly format for sales teams

When enterprise prospects hit key product pages or complete demo actions in FullStory, log those sessions to Google Sheets with user metadata and engagement scores. Sales teams get a familiar spreadsheet view of product-qualified leads with direct links to session replays.

Alert product teams when friction metrics exceed thresholds in priority flows

Monitor FullStory metrics for checkout, signup, or other critical paths. When scroll depth drops below benchmarks or error rates spike, write alerts to a Google Sheet that triggers Slack notifications or status updates, keeping teams responsive to UX degradation.

Sync weekly cohort behavior summaries for executive reporting decks

Automatically export user segment analytics from FullStory into formatted Google Sheets templates each week. Leadership gets consistent reporting on feature adoption, engagement trends, and UX health metrics without analysts rebuilding charts from scratch.

Create FullStory segments from user lists maintained in Google Sheets

When research teams update a Google Sheet with test participant IDs or target user cohorts, automatically sync those lists back to FullStory as new segments. UX researchers can manage user groups in spreadsheets and have them instantly available for session analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Google Sheets with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schemas and session metadata alongside Google Sheets' cell structures, so you can build automations that transform behavioral analytics into actionable spreadsheets without data engineering.

AI that maps FullStory events to spreadsheet rows and columns automatically

Redbird parses FullStory's session replay URLs, event properties, user segments, and funnel data, then intelligently structures it into Google Sheets tables. Our AI handles nested event attributes, timestamp formatting, and URL generation so your sheets stay clean and queryable. When FullStory's data model changes or you add custom events, Redbird adapts the mapping without breaking your reports.

Session replay URL generation
Event property flattening
User segment sync
Timestamp normalization
10×

faster than exporting CSVs and reformatting for stakeholder reports

No manual downloads, pivot table rebuilds, or copy-pasting session links into tracking sheets

Auto-generated reports

Redbird can pull from FullStory and Google Sheets simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Google Sheets.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Google Sheets, or from Google Sheets back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any FullStory event or Google Sheets update to build automations that keep behavioral insights flowing across your stack.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when users repeatedly click an unresponsive element, indicating UX frustration.

Trigger

User completes funnel

Triggers when a tracked user reaches the final step in a defined conversion funnel.

Trigger

Error rate exceeds threshold

Activates when JavaScript errors or failed API calls spike above your defined limit.

Action

Create user segment

Builds a new FullStory segment based on user IDs or behavioral criteria from other systems.

Action

Add note to session

Appends a timestamped annotation to a specific session replay for team review.

Action

Tag sessions with metadata

Applies custom tags to sessions based on external data like support tickets or account tier.

Google Sheets
Triggers & Actions
Trigger

New row added

Fires when a team member appends a new row to a specified sheet or range.

Trigger

Cell value updated

Triggers when a specific cell or column changes, useful for status tracking workflows.

Trigger

Sheet created

Activates when a new worksheet is added to the spreadsheet, enabling template-based automations.

Action

Append row with data

Adds a new row to the bottom of a sheet with structured data from FullStory or other sources.

Action

Update specific cells

Writes values to designated cells or ranges, preserving formatting and formulas.

Action

Format cells conditionally

Applies colors, fonts, or number formats based on data values for visual reporting.

FullStory
+
Google Sheets

Ready to connect your stack?

Sync FullStory behavioral data with Google Sheets and eliminate manual UX reporting. Build automations that keep product, engineering, and leadership aligned on user experience without spreadsheet busywork.

Get started → Book a demo