Connect FullStory and
Google Analytics (GA4) with AI

Sync session replay insights with conversion data automatically. Stop manually exporting FullStory segments to cross-reference with GA4 funnels, or building custom pipelines to merge behavioral context with traffic analytics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich GA4 conversion events with FullStory session replay URLs for failed checkouts

When GA4 tracks a checkout abandonment, automatically pull the corresponding FullStory session replay link and attach it to the event. Product teams get instant visual context for every drop-off without switching between platforms or matching timestamps manually.

Send FullStory rage click and error events as custom GA4 events with user properties

Automatically push rage clicks, error clicks, and dead clicks detected in FullStory to GA4 as custom events with session context. Marketing and product teams can analyze UX friction alongside campaign performance and build audiences based on frustration signals.

Create GA4 audiences from FullStory segments showing specific user behavior patterns

When users meet FullStory segment criteria—like viewing a feature multiple times without converting—automatically create or update matching audiences in GA4. Retarget high-intent users who exhibit specific behavioral signals across your acquisition channels.

Alert product teams when GA4 funnel drop-offs correlate with FullStory friction metrics

Monitor both systems for patterns where GA4 funnel abandonment spikes coincide with increased FullStory rage clicks or error rates. Automatically notify product and UX teams with session replays attached when friction reaches critical thresholds.

Sync FullStory user segments to GA4 as custom dimensions for cohort analysis

Automatically export FullStory behavioral segments as custom user properties in GA4. Analyze how users who experienced specific UX patterns perform across traffic sources, campaigns, and conversion goals without maintaining duplicate audience definitions.

Generate weekly reports combining GA4 conversion metrics with FullStory experience scores

Pull conversion rates and goal completions from GA4 alongside corresponding FullStory friction scores, session quality metrics, and replay examples. Deliver unified reports showing how UX health impacts business metrics without manual data stitching across platforms.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both FullStory's session event schema and GA4's event-based measurement model, so you can connect behavioral insights with conversion analytics without writing code.

AI that understands session replay data and GA4 event schemas

Redbird natively interprets FullStory's event stream—session IDs, frustration signals, custom event properties, user segments—and maps them to GA4's measurement protocol, custom events, user properties, and audience definitions. The platform automatically handles timestamp alignment between session recordings and GA4 events, matches users across systems using configurable identity fields, and transforms FullStory's behavioral scores into GA4-compatible custom metrics. No custom integration code or event schema mapping spreadsheets required.

Session replay URL injection
Event timestamp reconciliation
Cross-platform user identity matching
Behavioral metric transformation
10×

faster than exporting FullStory segments and manually uploading to GA4

No CSV exports, BigQuery intermediaries, or custom GTM implementations to maintain

Auto-generated reports

Redbird can pull from FullStory and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Google Analytics (GA4).

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Google Analytics (GA4), or from Google Analytics (GA4) back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or GA4 conversion metric, and take action in either platform automatically.

FullStory
Triggers & Actions
Trigger

Rage click detected

Triggers when a user exhibits rage clicking behavior on any page element.

Trigger

User added to segment

Triggers when a user meets criteria to be included in a specific FullStory segment.

Trigger

Error click recorded

Triggers when FullStory captures a click on an element that produces a JavaScript error.

Action

Create custom event

Send a new custom event to FullStory with specific properties and user context.

Action

Add user to segment

Programmatically add a user to a FullStory segment based on external criteria.

Action

Update user properties

Enrich FullStory user profiles with custom attributes from other systems.

Google Analytics (GA4)
Triggers & Actions
Trigger

Conversion event completed

Triggers when a specific GA4 conversion event fires, such as purchase or signup completion.

Trigger

Funnel step abandoned

Triggers when a user drops off at a specific step in a GA4 exploration funnel.

Trigger

Custom event threshold reached

Triggers when a custom GA4 event occurs a specified number of times within a session.

Action

Send custom event

Push a custom event to GA4 with event parameters and user properties via Measurement Protocol.

Action

Create or update audience

Programmatically create GA4 audiences or add users to existing audiences based on behavioral criteria.

Action

Set user property

Update custom user properties in GA4 to enrich segmentation and analysis capabilities.

FullStory
+
Google Analytics (GA4)

Ready to connect your stack?

Stop manually reconciling session replays with conversion funnels. Connect FullStory and Google Analytics (GA4) to automatically sync behavioral insights with traffic analytics across your entire user journey.

Get started → Book a demo