Connect Forsta and
Looker with AI

Sync survey data and research insights directly into your enterprise BI layer. Stop exporting CSVs, manually cleaning respondent data, and rebuilding reports every time a study closes. Redbird automates the pipeline from research platform to governed analytics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream completed survey responses into Looker Explores for real-time CX dashboards

As Forsta surveys close or hit response thresholds, push cleaned respondent data directly into your warehouse with proper schema mapping. Looker Explores update automatically with new verbatims, satisfaction scores, and segmentation data for live CX monitoring.

Enrich Forsta panel data with behavioral metrics from LookML models

Pull customer segments, product usage tiers, and engagement scores from Looker's semantic layer back into Forsta. Target surveys to high-value cohorts or users exhibiting specific behaviors without manual audience exports.

Generate executive research summaries when Forsta studies reach completion

Trigger automated report generation combining Forsta's crosstabs and open-ended responses with existing Looker business metrics. Create unified insights decks showing survey findings alongside operational KPIs and revenue data.

Alert research teams when survey response rates fall below LookML-defined thresholds

Monitor fieldwork progress using Looker's centralized metric definitions. Automatically notify Forsta project managers when completion rates, quality scores, or demographic quotas deviate from targets defined in your data model.

Archive longitudinal research datasets into Looker's warehouse with versioned schemas

Preserve complete Forsta study data—including survey logic, response metadata, and panel attributes—in your data warehouse with proper historical tracking. Maintain research comparability across waves while enabling cross-study analysis in Looker.

Sync net promoter score calculations from Forsta into standardized LookML dimensions

Map Forsta's NPS, CSAT, and custom research metrics into Looker's governed semantic layer. Ensure insights teams and business users reference identical definitions whether analyzing survey data or operational dashboards.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Forsta and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Forsta's survey structures, response formats, and panel schemas alongside Looker's LookML semantic layer, dimension hierarchies, and warehouse connections.

AI that maps research instruments to enterprise data models

Redbird reads Forsta's question banks, response coding schemes, and data quality rules, then intelligently maps them to Looker's LookML dimensions and measures. It handles verbatim encoding, multi-punch responses, quota cell definitions, and weighting variables. The system understands how to preserve research methodology while conforming to your warehouse schema—including proper handling of panel IDs, survey waves, and nested question structures that need flattening for BI exploration.

Survey response parsing
LookML dimension mapping
Panel ID reconciliation
Research metadata preservation
10×

faster than building ETL scripts for each research study and manually updating Looker models

No custom Python transformations, dbt models for survey data, or manual LookML edits per study

Auto-generated reports

Redbird can pull from Forsta and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Forsta or Looker.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Forsta into Looker, or from Looker back into Forsta. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from survey events in Forsta or data updates in Looker—Redbird handles the context and routing.

Forsta
Triggers & Actions
Trigger

Survey completed

Fires when a Forsta study reaches its completion threshold or fieldwork end date.

Trigger

New responses received

Triggers when survey responses are collected and pass quality validation rules.

Trigger

Panel member updated

Activates when respondent profile data or panel attributes change in Forsta.

Action

Create survey project

Generate a new Forsta study with specified questionnaire structure and fielding parameters.

Action

Update panel segments

Modify respondent targeting criteria or panel attributes based on external data.

Action

Export crosstab results

Extract tabulated survey data with specified breaks, filters, and statistical tests applied.

Looker
Triggers & Actions
Trigger

Look value threshold crossed

Fires when a scheduled Look detects metrics exceeding defined business rules or anomaly thresholds.

Trigger

Dashboard data refreshed

Triggers when underlying data for a Looker dashboard updates from warehouse queries.

Trigger

User segment updated

Activates when LookML-defined customer cohorts or behavioral segments recalculate with new members.

Action

Create derived table

Generate persistent derived tables in Looker from transformed research or external data sources.

Action

Update LookML dimensions

Modify dimension definitions or add new fields to Looker's semantic layer programmatically.

Action

Send scheduled Look

Deliver formatted Looker reports to stakeholders with embedded visualizations and current data.

Forsta
+
Looker

Ready to connect your stack?

Stop treating research data as a separate silo. Redbird syncs Forsta survey insights directly into Looker's governed analytics layer—no manual exports, no schema mismatches, no stale dashboards.

Get started → Book a demo