Redbird AI links your research platform to your behavioral analytics stack. Stop manually exporting survey respondents to match with product usage, or copying Heap segments into research panels. Automate the entire loop between stated and observed behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a Forsta survey completes, Redbird identifies the respondent in Heap and appends their recent behavioral data—sessions, feature usage, conversion events—directly to the survey record. Research teams see what users said alongside what they actually did, without manual data merges.
Automatically push Heap behavioral segments—power users, drop-off cohorts, feature adopters—into Forsta as panel audiences. Researchers can launch targeted surveys to specific behavior groups without CSV exports or manual list management.
When Forsta captures NPS, CSAT, or custom satisfaction metrics, Redbird writes those scores to corresponding Heap user profiles. Product teams can segment and analyze behavior by sentiment without toggling between platforms.
When Heap detects a user abandoning a key flow or hitting an error state, Redbird automatically sends a targeted Forsta survey to that user. Capture qualitative context on friction points immediately, while the experience is fresh.
Redbird appends Forsta metadata—respondent segments, demographic tags, custom classifications—to Heap event streams. Analyze product behavior through the lens of research-defined cohorts without custom instrumentation or schema changes.
Monitor Heap for users matching research recruitment profiles—usage thresholds, feature combinations, engagement levels—and notify Forsta teams when new eligible participants emerge. Automate panel recruitment from live product behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Forsta and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Forsta's survey schemas, response structures, and panel hierarchies alongside Heap's auto-captured event streams, user properties, and retroactive segmentation model.
Redbird maps Forsta question variables, response codes, and metadata fields to Heap user properties, custom events, and session attributes without hardcoded transformations. It recognizes survey logic structures, quota groups, and panel IDs, then intelligently matches them to Heap's auto-captured interaction data, user identities, and behavioral segments. When schemas evolve—new questions, revised event taxonomies—Redbird adapts the integration automatically.
faster than exporting CSVs and writing custom ETL for survey-behavior joins
Redbird can pull from Forsta and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Forsta or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Forsta into Heap, or from Heap back into Forsta. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any survey event in Forsta or any user behavior in Heap—Redbird handles the orchestration.
Fires when a respondent finishes a Forsta survey or study instrument.
Triggers when a new panelist is recruited or existing profile data changes.
Fires when a new quantitative or qualitative study goes live in Forsta.
Add new respondents to Forsta panels or update existing profiles with enriched data.
Trigger survey sends to specific individuals or segments based on external criteria.
Write additional metadata or behavioral attributes to existing survey response records.
Fires when a user's behavior qualifies them for or removes them from a Heap segment.
Triggers when a user completes a defined funnel step or conversion goal.
Fires when a user session reaches a specific event count or engagement level.
Write custom attributes to Heap user profiles from external data sources.
Send a custom event to Heap to supplement auto-captured interactions with external signals.
Modify Heap segment criteria programmatically based on external business logic.
Sync Forsta survey data with Heap behavioral analytics automatically. Close the loop between what users say and what they do—without manual exports or custom pipelines.