Automatically turn sales call insights and customer conversation data into targeted Meta ad audiences and campaign optimizations. Stop manually exporting call transcripts, tagging customer segments, and rebuilding custom audiences from scattered meeting notes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically detect prospects that mention key buying signals or competitor names during Fireflies-recorded calls. Redbird extracts contact info and attributes, then builds matching custom audiences in Meta Ads for targeted retargeting campaigns. Keep your lookalike audiences fresh with real conversation data.
Parse Fireflies transcripts for specific objection patterns like pricing concerns, timing issues, or competitive preferences. Automatically create Meta exclusion audiences to prevent wasted ad spend on prospects unlikely to convert. Update exclusion lists daily based on new call insights.
When Fireflies detects successful demo completions or purchase commitments in call transcripts, send enhanced conversion events to Meta with custom parameters like deal size, product interest, and sales stage. Improve Meta's algorithm training and ROAS attribution with closed-loop sales intelligence.
Analyze Fireflies transcripts across hundreds of customer and prospect calls to identify trending pain points, feature requests, and messaging that resonates. Generate weekly reports with recommended ad copy angles and value props that match actual customer language. Never guess at positioning again.
When Meta Ads conversion data shows form submissions from high-value audience segments or campaigns exceeding ROAS thresholds, automatically flag upcoming Fireflies calls for manager review. Ensure your best leads get prioritized attention and optimal sales follow-up.
Match Fireflies call participants to Meta ad campaign UTM parameters and audience sources. Archive full transcripts organized by acquisition channel, enabling analysis of conversation quality, objection patterns, and close rates by ad campaign. Optimize ad targeting based on which audiences produce better sales conversations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Fireflies and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Fireflies conversation intelligence schemas and Meta Ads audience structures, so you can bridge qualitative sales insights with quantitative ad targeting without data engineering.
Redbird natively parses Fireflies transcript data, speaker attributes, detected topics, action items, and sentiment scores. On the Meta Ads side, it handles custom audience formats, conversion event parameters, campaign structures, and pixel data schemas. Our AI automatically maps prospect identifiers from call participants to Meta's audience matching requirements (email, phone, external ID), handles hashing and formatting, and structures conversion events with custom parameters that Meta's algorithm can actually use for optimization.
faster than building custom audiences from exported call notes and CSVs
Redbird can pull from Fireflies and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Fireflies or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Fireflies into Meta Ads, or from Meta Ads back into Fireflies. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales call event in Fireflies or any campaign change in Meta Ads, then execute actions across both platforms.
Triggers when Fireflies finishes transcribing a recorded sales call, customer interview, or team meeting.
Fires when specific keywords, competitor names, or discussion topics are identified in call content.
Triggers when Fireflies extracts and assigns an action item or follow-up task from meeting content.
Add campaign IDs, lead sources, or custom attributes to Fireflies call records for segmentation.
Generate custom summaries extracting specific data points like budget, timeline, or decision criteria from calls.
Pull call attendee contact info with AI-extracted firmographics, interests, or qualification status.
Fires when a Meta ad campaign's return on ad spend crosses a defined performance benchmark.
Triggers when a Meta custom audience membership grows or shrinks beyond specified percentage thresholds.
Fires when Meta receives a conversion event matching custom parameter values like product category or deal size.
Upload contact lists to new or existing Meta custom audiences with proper hashing and formatting.
Fire server-side conversion events to Meta with enriched data like deal stage, product interest, or lead quality.
Generate Meta lookalike audiences based on custom seed lists with configurable similarity percentages.
Sync Fireflies conversation insights with Meta Ads audience targeting in minutes. Turn every sales call into smarter ad campaigns without exports, spreadsheets, or audience upload hassles.