Connect Fireflies and
Heap with AI

Redbird AI connects your conversation intelligence to product analytics automatically. Stop manually matching customer feedback from calls to user behavior in your product. Let AI sync call insights, customer sentiment, and feature requests directly to behavioral segments in Heap.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync feature requests from sales calls to Heap user profiles

When Fireflies extracts feature requests or pain points from customer calls, automatically attach those insights as custom properties to the corresponding user in Heap. Product teams see exactly what behaviors correlate with feature requests without manual tagging.

Trigger sales follow-up when users hit friction points in product

When Heap detects a user dropping off at a critical conversion step or hitting errors repeatedly, automatically flag their account in Fireflies call notes. Sales and CS teams know exactly which product issues to address in their next conversation.

Enrich call transcripts with user journey data before meetings

Before scheduled customer calls, automatically pull that user's recent Heap behavioral data—pages visited, features used, drop-off points—and append it to Fireflies meeting context. Reps enter every call knowing exactly how the customer is using the product.

Build Heap segments from common objections identified in calls

When Fireflies detects recurring objections or concerns across multiple sales calls, automatically create or update corresponding behavioral segments in Heap. Product teams can analyze how users with specific concerns actually navigate the product versus what they say on calls.

Track call outcomes against product adoption patterns in unified reports

Automatically combine Fireflies call sentiment scores, action items, and deal outcomes with Heap product usage metrics. Revenue and product teams get unified reporting on how customer conversations correlate with actual feature adoption and retention.

Archive high-value customer call insights to Heap event properties

When important enterprise customers complete onboarding or renewal calls with specific feedback, automatically write key insights as custom event properties in Heap. Customer feedback lives alongside behavioral data for retroactive analysis across the entire customer journey.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Fireflies and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands the structure of Fireflies conversation transcripts and Heap's auto-capture event schemas, so you can connect qualitative customer insights to quantitative behavioral data without engineering work.

AI that reads call transcripts and maps them to product behavior

Redbird automatically parses Fireflies' speaker-attributed transcripts, sentiment scores, action items, and conversation topics. It maps those insights to Heap's event properties, user identities, session data, and custom attributes. The AI understands when a feature request mentioned in a call should become a user property in Heap, or when a drop-off event should surface in pre-call research. No manual field mapping or custom code required.

Transcript entities → Heap properties
Call sentiment → User attributes
Action items → Custom events
Speaker detection → User identity matching
10×

faster than exporting call summaries and manually tagging users in Heap

No CSV exports, no manual property updates, no developer tickets to sync systems

Auto-generated reports

Redbird can pull from Fireflies and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Fireflies or Heap.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Fireflies into Heap, or from Heap back into Fireflies. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any call insight in Fireflies or any user behavior pattern in Heap.

Fireflies
Triggers & Actions
Trigger

Call recorded and transcribed

Fires when Fireflies completes transcription of any sales call, customer interview, or team meeting.

Trigger

Action item extracted from call

Triggers when Fireflies AI identifies an action item, follow-up task, or commitment from a conversation.

Trigger

Specific keyword or topic mentioned

Fires when predefined keywords, competitor names, or topics appear in call transcripts.

Action

Add custom properties to call recording

Write enrichment data from external systems back to Fireflies call metadata or notes.

Action

Tag call with category or sentiment

Automatically categorize or apply custom tags to calls based on analysis from other tools.

Action

Update meeting summary with context

Append additional context from product analytics or CRM to Fireflies auto-generated summaries.

Heap
Triggers & Actions
Trigger

User completes conversion funnel

Fires when a user successfully completes a defined sequence of steps in your product.

Trigger

Drop-off detected at critical step

Triggers when a user exits a key flow without completion or encounters errors repeatedly.

Trigger

New user segment threshold reached

Fires when a behavioral segment crosses a defined size or engagement threshold in Heap.

Action

Add custom user property

Write qualitative insights, customer feedback, or external data as custom attributes on Heap user profiles.

Action

Create or update behavioral segment

Automatically define new user segments or update existing ones based on insights from other systems.

Action

Track custom event with properties

Log events from external tools into Heap's event stream with full property context for retroactive analysis.

Fireflies
+
Heap

Ready to connect your stack?

Connect Fireflies and Heap in minutes with Redbird AI. Stop losing customer insights between what users say on calls and how they actually behave in your product.

Get started → Book a demo