Connect FactSet and
Piano Analytics with AI

Redbird AI connects your financial data platform to your digital analytics stack. Stop manually exporting company fundamentals to enrich audience segments, or copying Piano engagement metrics into investment research dashboards. Automate the data flow between FactSet and Piano Analytics so your teams can focus on insights, not data wrangling.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Piano Analytics user segments with FactSet company and sector data

When Piano Analytics identifies high-value users from financial institutions, automatically pull company details, industry classifications, and firmographics from FactSet. Build richer audience profiles that combine digital behavior with institutional attributes for targeted content and subscription strategies.

Send Piano content engagement metrics to FactSet for media sector research

Sync Piano Analytics traffic, engagement, and subscription conversion data into FactSet datasets for media and publishing equity research. Enable analysts to track digital performance metrics alongside financial fundamentals when evaluating content companies and streaming platforms.

Alert research teams when institutional investors engage with premium content

When Piano Analytics detects users from FactSet-tracked asset managers or hedge funds viewing gated research or data tools, trigger notifications to sales or research teams. Include company AUM, investment focus, and recent holdings data from FactSet to contextualize the engagement.

Build Piano dashboards showing content performance segmented by company financials

Pull FactSet revenue, employee count, and sector classifications into Piano Analytics custom properties. Create behavioral segments and reports that show how content resonates differently across company sizes, industries, or financial health profiles tracked in FactSet.

Sync Piano subscription funnel metrics into FactSet models for SaaS valuations

Export Piano Analytics conversion rates, paywall engagement, churn indicators, and subscription journey data to FactSet for integration into financial models. Give investment teams real-time digital metrics to inform valuations of subscription-based media and B2B information businesses.

Automate audience attribution reports combining Piano engagement with FactSet ownership data

Match Piano Analytics user activity with FactSet institutional ownership and investor contact databases. Generate reports showing which portfolio managers, analysts, or investment firms are engaging with specific content verticals, research topics, or data products.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FactSet and Piano Analytics with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both FactSet's financial data schemas and Piano Analytics' event-based behavioral model, so you can connect company fundamentals with audience intelligence without custom ETL.

AI that speaks both financial data and digital analytics

Redbird maps FactSet company identifiers, ticker symbols, industry classifications, and fundamental datasets to Piano Analytics user properties, custom dimensions, and behavioral segments. The platform recognizes when to denormalize FactSet entity hierarchies into Piano's event stream, when to aggregate Piano engagement metrics into FactSet time-series format, and how to join institutional ownership data with digital audience profiles. No need to manually reconcile FactSet's relational structure with Piano's privacy-first event model.

FactSet entity mapping to Piano properties
Financial fundamentals as audience segments
Piano events to FactSet time-series
Institutional ownership + digital behavior
10×

faster than exporting FactSet CSVs and uploading to Piano or building custom API integrations

No ETL pipelines, no manual CSV exports, no API documentation deep-dives

Auto-generated reports

Redbird can pull from FactSet and Piano Analytics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FactSet or Piano Analytics.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FactSet into Piano Analytics, or from Piano Analytics back into FactSet. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in FactSet or Piano Analytics — new estimates, updated fundamentals, user conversions, or content milestones.

FactSet
Triggers & Actions
Trigger

New earnings estimate published

Trigger when analyst estimates are updated for tracked companies or sectors in FactSet.

Trigger

Company fundamentals refreshed

Start workflows when FactSet updates financial statements, ratios, or key metrics for specified entities.

Trigger

Ownership data changed

Detect when institutional holdings, insider transactions, or ownership thresholds change in FactSet.

Action

Create or update custom FactSet dataset

Write Piano Analytics metrics, user segments, or content performance data into FactSet for modeling and research.

Action

Tag FactSet entities with engagement scores

Append Piano-derived engagement, conversion, or content affinity scores to FactSet company or contact records.

Action

Query FactSet screening API with Piano segments

Run FactSet screens or queries using audience criteria and behavioral filters built in Piano Analytics.

Piano Analytics
Triggers & Actions
Trigger

User converts to subscription

Trigger when Piano Analytics detects a paywall conversion, trial signup, or subscription event.

Trigger

High-value content accessed

Start workflows when users from target segments engage with premium research, data tools, or gated content in Piano.

Trigger

Traffic threshold reached

Detect when specific content pages, topics, or sections hit defined traffic or engagement milestones in Piano Analytics.

Action

Enrich Piano user properties with FactSet data

Add company financials, sector classifications, or institutional attributes to Piano user profiles based on domain or identifier.

Action

Create Piano custom segment from FactSet criteria

Build behavioral segments in Piano Analytics using company size, industry, ownership type, or financial health from FactSet.

Action

Send Piano event data to external BI with FactSet context

Export Piano engagement events enriched with FactSet fundamentals to data warehouses or business intelligence platforms.

FactSet
+
Piano Analytics

Ready to connect your stack?

Join investment research teams and digital publishers using Redbird AI to sync FactSet and Piano Analytics. Stop choosing between financial depth and audience insight — connect both systems and let AI handle the data flow.

Get started → Book a demo