Sync eBay sales data, customer segments, and product performance directly into The Trade Desk to activate audiences and optimize programmatic campaigns. Stop manually exporting CSVs, building audiences in spreadsheets, and running attribution analysis across disconnected platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically segment eBay buyers by purchase value, product category, or frequency and push them as custom audience segments into The Trade Desk. Enable retargeting and lookalike modeling based on actual marketplace behavior without manual CSV uploads.
Pull impression, click, and conversion data from The Trade Desk campaigns and append it to your eBay product catalog. Use programmatic performance metrics to inform pricing, inventory allocation, and promotional decisions on high-visibility SKUs.
Monitor eBay inventory by SKU and automatically launch or pause The Trade Desk campaigns when stock levels change. Prevent ad spend waste on out-of-stock items and accelerate clearance for overstocked products with real-time campaign adjustments.
Match The Trade Desk impression and click data with eBay order timestamps and buyer IDs to measure cross-channel attribution. Generate automated reports showing which programmatic campaigns drive marketplace revenue, broken down by creative, placement, and audience segment.
Continuously sync recent eBay buyers into suppression lists in The Trade Desk to exclude them from acquisition campaigns. Reduce frequency waste and reallocate budget toward net-new prospects based on real-time purchase events.
Track The Trade Desk daily spend against eBay order volume and conversion rates. Send alerts when ad performance drops below thresholds or when sales surge without corresponding campaign activity, enabling faster budget reallocation decisions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize eBay and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands eBay's order, inventory, and seller metrics alongside The Trade Desk's campaign structures, audience taxonomies, and attribution models—no custom field mapping required.
Redbird intelligently maps eBay transaction IDs, buyer email hashes, product categories, and GMV data to The Trade Desk's audience segments, campaign hierarchies, and conversion tracking pixels. The system recognizes when to use unified ID2.0 for identity resolution, how to structure incremental audience updates, and which attribution windows align with your marketplace sales cycle. Redbird handles eBay's multi-seller data structures and The Trade Desk's impression-level logs without requiring you to normalize schemas or write custom transformation logic.
faster audience syncs from eBay to programmatic activation
Redbird can pull from eBay and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either eBay or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from eBay into The Trade Desk, or from The Trade Desk back into eBay. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any eBay transaction event or Trade Desk campaign change—Redbird connects both systems in real time.
Fires when a buyer completes a purchase on any eBay listing in your account.
Triggers when available quantity for a SKU falls below your specified minimum.
Fires when a buyer crosses a lifetime value or order frequency threshold you define.
Pull a filtered list of buyers based on purchase history, category, or date range.
Modify pricing, inventory count, or product attributes for specified SKUs.
Fetch aggregated revenue, order volume, and conversion rates for a given time period.
Fires when daily or lifetime spend on a campaign crosses your defined budget limit.
Triggers when a campaign's conversion performance falls outside acceptable range.
Fires when a campaign goes live or changes status from draft to active.
Push a list of hashed emails or device IDs to create or update a first-party audience.
Change campaign status in response to external triggers like inventory or budget changes.
Retrieve impressions, clicks, conversions, and spend broken down by creative or placement.
Join teams using Redbird AI to sync eBay marketplace data with The Trade Desk programmatic campaigns—turning sales intelligence into activated audiences in minutes, not days.