Connect Dynamics 365 and
Semrush with AI

Redbird AI connects your Microsoft ERP and CRM to your digital marketing platform. Stop manually reconciling campaign spend with revenue data, exporting keyword performance into spreadsheets, or chasing down which content drives actual pipeline.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Semrush campaign performance data to Dynamics 365 opportunity records

Automatically match organic and paid search traffic sources to CRM opportunities based on UTM parameters and campaign IDs. Surface keyword rankings, landing page performance, and competitive position directly in your sales pipeline view. Track which SEO investments drive closed-won revenue.

Enrich Dynamics 365 accounts with Semrush competitive intelligence and market data

Pull domain authority, organic traffic estimates, top keywords, and backlink profiles for prospect and customer websites into account records. Arm sales teams with competitive positioning data before discovery calls. Automatically flag accounts experiencing traffic declines or competitive threats.

Push Dynamics 365 closed revenue back to Semrush for campaign ROI attribution

Send deal close dates, revenue amounts, and product mix from Dynamics 365 to custom fields in Semrush projects. Calculate true customer acquisition cost per keyword and content asset. Build executive dashboards showing marketing spend efficiency tied to actual bookings.

Alert sales when target accounts show search intent signals in Semrush data

Monitor branded search volume, competitor comparison keywords, and product category searches for high-value accounts. Create tasks in Dynamics 365 when intent spikes suggest active buying behavior. Route hot leads to the right reps based on search patterns and content engagement.

Generate monthly marketing attribution reports combining Dynamics 365 and Semrush metrics

Automatically compile reports showing keyword rankings, organic traffic, paid search spend, and closed revenue by product line or region. Join Semrush position tracking with Dynamics 365 opportunity stages to show pipeline velocity by channel. Distribute to stakeholders without manual data assembly.

Sync Dynamics 365 product catalog changes to Semrush content tracking projects

When products are added, updated, or discontinued in Dynamics 365, automatically update keyword tracking groups and content calendar priorities in Semrush. Keep SEO strategy aligned with actual inventory and go-to-market plans. Trigger content audits when product positioning changes in the ERP.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Dynamics 365 and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Dynamics 365's entity relationships and Semrush's campaign structure, so you can connect revenue operations to marketing performance without custom code.

AI that speaks both ERP entities and marketing metrics

Redbird's AI natively understands Dynamics 365 objects like accounts, opportunities, products, and contacts alongside Semrush projects, keywords, positions, and campaigns. It knows how to match domain data from account records to Semrush domain analytics, join UTM parameters to opportunity sources, and map product SKUs to keyword tracking groups. No need to build custom field mappings or write transformation scripts—Redbird handles the schema differences between enterprise resource planning and digital marketing platforms automatically.

Dynamics 365 accounts & opportunities
Semrush keywords & positions
Revenue attribution by campaign
Competitive domain intelligence
10×

faster than exporting Semrush CSVs and uploading to Dynamics 365 manually

No Power Automate flows, custom API integrations, or data warehouse staging tables required

Auto-generated reports

Redbird can pull from Dynamics 365 and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Dynamics 365 or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Dynamics 365 into Semrush, or from Semrush back into Dynamics 365. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Dynamics 365 or Semrush—from new opportunities to ranking changes to campaign updates.

Dynamics 365
Triggers & Actions
Trigger

New opportunity created

Fires when a new sales opportunity is added to the pipeline in Dynamics 365.

Trigger

Account record updated

Triggers when account fields like industry, revenue tier, or website URL are modified.

Trigger

Deal stage changed

Activates when an opportunity moves between pipeline stages or closes as won or lost.

Action

Create or update account record

Add new accounts or update existing account fields with external marketing intelligence data.

Action

Add note to opportunity

Append marketing attribution data, keyword performance, or competitive insights to opportunity records.

Action

Create task for account owner

Generate follow-up tasks for sales reps based on marketing signals or content engagement patterns.

Semrush
Triggers & Actions
Trigger

Keyword position change

Fires when tracked keywords move up or down in search rankings beyond specified thresholds.

Trigger

Domain analytics updated

Triggers when Semrush refreshes traffic estimates, authority score, or backlink counts for tracked domains.

Trigger

Competitor ranking change

Activates when competitors gain or lose visibility for tracked keywords or content topics.

Action

Add domain to project

Start tracking a new domain's SEO metrics when accounts are created or updated in Dynamics 365.

Action

Update campaign custom fields

Write revenue, deal count, or customer acquisition cost data from Dynamics 365 into Semrush campaign tracking.

Action

Create keyword tracking tag

Organize keywords into product-specific groups based on catalog updates or product launch data from the ERP.

Dynamics 365
+
Semrush

Ready to connect your stack?

See how Redbird AI connects Dynamics 365 and Semrush to close the loop between marketing spend and revenue. Build automations that keep your CRM and digital marketing platform in sync without manual exports.

Get started → Book a demo