Connect Dynamics 365 and
NielsenIQ with AI

Sync NielsenIQ retail measurement data directly into Dynamics 365 for demand planning, revenue analysis, and product performance tracking. Stop manually exporting market share reports, reconciling sales data across platforms, and building custom ETL pipelines between your ERP and consumer intelligence systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync NielsenIQ product velocity data into Dynamics 365 inventory forecasting models

Automatically pull category velocities, distribution metrics, and shelf performance from NielsenIQ into Dynamics 365 supply chain planning. Update demand forecasts based on real retail sell-through data. Trigger inventory adjustments when market trends shift.

Enrich Dynamics 365 sales records with NielsenIQ market share and competitive context

Append market share percentages, category growth rates, and competitive positioning data to product records in Dynamics 365. Surface whether revenue changes are driven by market expansion or share gains. Build richer performance dashboards without manual data joins.

Generate automated retail performance reports comparing Dynamics 365 shipments to NielsenIQ sell-through

Cross-reference your shipment data from Dynamics 365 with NielsenIQ retail measurement to identify inventory gaps, channel inefficiencies, or distribution problems. Schedule weekly reports that calculate days of supply by retailer and SKU. Alert commercial teams when shipment-to-consumption ratios fall out of range.

Push Dynamics 365 pricing and promotion calendars into NielsenIQ analytics workspace

Send planned price changes, trade spend, and promotional windows from Dynamics 365 to NielsenIQ for pre/post analysis. Enable category managers to measure lift and ROI without manually tracking promotion dates. Create a unified view of execution and measurement.

Alert finance teams when NielsenIQ reported sales diverge from Dynamics 365 revenue forecasts

Monitor variance between your internal Dynamics 365 revenue actuals and NielsenIQ retail measurement data. Trigger notifications when discrepancies exceed thresholds, signaling potential distributor inventory issues or retailer out-of-stocks. Route alerts to finance, supply chain, and sales leadership automatically.

Archive historical NielsenIQ market data alongside Dynamics 365 financial records for compliance

Capture monthly NielsenIQ category snapshots, competitive trends, and promotional effectiveness metrics in Dynamics 365 for audit trails and longitudinal analysis. Maintain a single system of record that connects market context to financial results. Ensure regulatory compliance without separate data warehouses.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Dynamics 365 and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Dynamics 365 financial and supply chain schemas alongside NielsenIQ's retail measurement hierarchies, category taxonomies, and time-series data structures.

AI that speaks both ERP and retail measurement

Redbird maps NielsenIQ product hierarchies (brand/subbrand/variant) to Dynamics 365 item masters and product catalogs automatically. It reconciles Nielsen time periods and measurement weeks with your Dynamics 365 fiscal calendar. The platform intelligently joins NielsenIQ retail channels and geographies to your Dynamics 365 customer accounts, distribution networks, and sales territories—handling mismatched granularity, naming conventions, and data vintages without custom code.

Product hierarchy mapping
Time period reconciliation
Channel-to-customer matching
Unit-of-measure normalization
10×

faster than building custom integrations between Dynamics 365 and NielsenIQ data feeds

No middleware, API mappings, or dedicated data engineering for retail measurement sync

Auto-generated reports

Redbird can pull from Dynamics 365 and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Dynamics 365 or NielsenIQ.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Dynamics 365 into NielsenIQ, or from NielsenIQ back into Dynamics 365. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Dynamics 365 or NielsenIQ—new measurement drops, forecast updates, inventory changes, or price adjustments.

Dynamics 365
Triggers & Actions
Trigger

Sales order created or updated

Fire when new customer orders are entered or existing orders change in Dynamics 365.

Trigger

Inventory level falls below threshold

Trigger when on-hand quantities for products drop below reorder points or safety stock.

Trigger

Demand forecast refreshed

Detect when supply chain planning runs generate updated demand forecasts in Dynamics 365.

Action

Update product master record

Modify item attributes, planning parameters, or financial dimensions in Dynamics 365 item tables.

Action

Create financial journal entry

Post adjustments, accruals, or reclassifications to the Dynamics 365 general ledger.

Action

Adjust inventory on-hand quantities

Record inventory adjustments, cycle counts, or transfers across warehouses in Dynamics 365.

NielsenIQ
Triggers & Actions
Trigger

New weekly retail measurement data published

Fire when NielsenIQ releases updated sales, share, and distribution metrics for tracked categories.

Trigger

Market share changes by threshold

Trigger when your brand or product share moves up or down by a specified percentage in NielsenIQ data.

Trigger

Product distribution expands or contracts

Detect when all-commodity volume (ACV) or total distribution points change for SKUs in NielsenIQ coverage.

Action

Query sales and velocity by segment

Retrieve NielsenIQ product sales, units, and velocities filtered by channel, geography, or time period.

Action

Pull promotional effectiveness metrics

Extract lift, incrementality, and ROI data for specific promotions tracked in NielsenIQ analytics.

Action

Fetch competitive benchmarking data

Retrieve competitor share, pricing, and distribution metrics from NielsenIQ category reports.

Dynamics 365
+
NielsenIQ

Ready to connect your stack?

Stop wrestling with ERP exports and retail measurement CSVs. Connect Dynamics 365 and NielsenIQ in minutes and let Redbird handle the data work.

Get started → Book a demo