Sync transformed warehouse data directly into HubSpot contacts, companies, and deals. Stop manually exporting CSVs, writing custom scripts, or waiting on engineering to build pipelines between your analytics layer and CRM.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync user engagement metrics, feature adoption scores, and health indicators calculated in your dbt models to corresponding HubSpot contact properties. Sales and CS teams see real-time product usage data directly in the CRM without leaving their workflow.
When your dbt models identify accounts crossing ARR thresholds, expansion signals, or usage patterns indicating upsell readiness, automatically update deal stages and properties in HubSpot. Keep your sales pipeline aligned with actual data warehouse insights.
Sync firmographic segments, predictive churn scores, and customer tier classifications from your dbt analytics models into HubSpot company records. Marketing and sales can filter, sequence, and report using the same trusted definitions analytics uses.
Automatically kick off incremental dbt model runs when key revenue events happen in HubSpot, ensuring your customer success models, cohort analyses, and LTV calculations reflect the latest closed business without waiting for scheduled runs.
When dbt data quality tests fail on models that feed HubSpot properties, automatically create tasks or send notifications to RevOps teams. Catch data integrity issues before they affect forecasting or campaign targeting in the CRM.
Stream new form fills, email engagement events, and campaign member data from HubSpot directly into your warehouse staging layer. Build complete attribution models and funnel analyses in dbt using fresh marketing interaction data.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize dbt and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both dbt's semantic model structure and HubSpot's CRM schema, so you can map warehouse metrics to contact properties without writing transformation code or building custom APIs.
Redbird automatically detects your dbt model outputs, column types, and grain, then intelligently maps them to HubSpot contacts, companies, deals, and custom properties. It understands dimensional models, fact tables, and metric layers, and knows how to match them to CRM record types and association structures. When your dbt schema evolves, Redbird adapts mappings automatically. No need to maintain brittle Python scripts or reverse-engineer HubSpot API endpoints.
faster than building custom dbt-to-HubSpot sync scripts
Redbird can pull from dbt and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or HubSpot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from dbt into HubSpot, or from HubSpot back into dbt. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any dbt model run or HubSpot CRM event, and take action across both platforms instantly.
Trigger when a specific dbt model finishes running successfully in your production environment.
Trigger when a dbt test fails on a model, indicating data quality issues in transformation outputs.
Trigger when row counts, column values, or aggregated metrics in a dbt model output materially change.
Execute a dbt run command for a specific model or tag, triggering incremental or full refresh.
Retrieve specific rows or aggregated values from a materialized dbt model to use downstream.
Modify dbt model descriptions, tags, or meta properties programmatically in your project.
Trigger when a HubSpot deal moves to a new pipeline stage, such as closed-won or contract sent.
Trigger when a specific contact property changes, like lifecycle stage or lead score threshold crossed.
Trigger when a prospect completes a HubSpot form, capturing new lead or content download data.
Write new values to standard or custom contact properties, such as engagement scores or segments.
Upsert company records with fresh firmographic data, account health scores, or usage metrics.
Enroll contacts into static or active lists for campaign targeting based on warehouse-calculated criteria.
Stop building one-off scripts to sync dbt models into HubSpot. Redbird connects your analytics layer to your CRM automatically, keeping revenue teams working from trusted, warehouse-backed data.