Connect Confluence and
Semrush with AI

Sync SEO data, competitive intelligence, and content performance from Semrush directly into Confluence documentation. Stop copying ranking reports into wiki pages and manually updating keyword tracking tables—let Redbird automatically publish marketing insights where your team already collaborates.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Publish weekly SEO performance reports to team wiki pages automatically

Pull keyword rankings, organic traffic metrics, and position changes from Semrush and write formatted reports directly into designated Confluence pages. Keep stakeholders informed with always-current SEO performance data without manual copy-paste.

Create competitor analysis pages when new domains are tracked in Semrush

Automatically generate Confluence documentation pages when competitors are added to Semrush monitoring. Populate pages with initial backlink profiles, top keywords, and traffic estimates to centralize competitive intelligence.

Alert marketing team in Confluence when critical ranking drops are detected

Monitor position changes in Semrush and automatically post alerts to relevant Confluence pages or spaces when key terms drop significantly. Create incident documentation pages with ranking history and affected URLs for immediate team response.

Sync content brief requirements from Confluence into Semrush content projects

When content strategists document target keywords and topics in Confluence, automatically create corresponding content marketing projects in Semrush with the specified terms. Bridge planning documentation with execution tracking.

Update product launch pages with pre-launch SEO audit results and recommendations

Run Semrush site audits on staging URLs documented in Confluence product spec pages, then write audit findings and technical SEO issues directly into the same documentation. Close the loop between planning and technical validation.

Archive monthly keyword performance snapshots to historical documentation spaces

Capture complete keyword portfolio rankings, visibility scores, and SERP feature ownership from Semrush at month-end and write structured archives to Confluence. Build historical performance records without manual data exports.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Confluence and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Confluence's page hierarchy, macro formatting, and content structure alongside Semrush's ranking data, audit findings, and competitive metrics—no custom mapping required.

AI that reads Semrush reports and writes Confluence documentation

Redbird natively understands Semrush project structures, position tracking datasets, site audit issues, and backlink profiles. It knows how to write this data into properly formatted Confluence pages with tables, status macros, and linked page hierarchies. The AI handles Confluence space permissions, page templates, and version history while transforming raw SEO metrics into readable team documentation. It recognizes when to update existing pages versus create new ones based on your wiki structure.

Position tracking data
Site audit findings
Page macros & tables
Space hierarchies
10×

faster than exporting Semrush CSVs and formatting them into wiki tables

No manual data exports, screenshot pasting, or table formatting in Confluence editor

Auto-generated reports

Redbird can pull from Confluence and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Confluence or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Confluence into Semrush, or from Semrush back into Confluence. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Semrush ranking change or Confluence page update—Redbird connects the events that matter across both platforms.

Confluence
Triggers & Actions
Trigger

Page published or updated

Trigger when any page or specific pages are created or modified in designated spaces.

Trigger

Comment added to page

Detect when team members comment on documentation pages requiring SEO data updates.

Trigger

Page labeled with specific tag

Fire when pages are tagged with labels like 'needs-seo-audit' or 'track-keywords'.

Action

Create or update page with formatted content

Write new pages or update existing ones with tables, macros, and structured SEO data.

Action

Add comment to page

Post comments on documentation pages with SEO alerts or performance updates.

Action

Apply labels to pages

Tag pages with labels based on SEO performance thresholds or audit findings.

Semrush
Triggers & Actions
Trigger

Keyword position changes beyond threshold

Detect when tracked keywords move up or down by specified positions in search results.

Trigger

Site audit completes or critical issues found

Fire when scheduled site crawls finish or when high-severity technical SEO problems are detected.

Trigger

New backlinks discovered for domain

Trigger when Semrush identifies new referring domains or backlinks to monitored sites.

Action

Add keywords to position tracking project

Append new search terms to existing tracking campaigns based on content briefs.

Action

Create site audit task

Initialize on-demand site crawls for URLs extracted from Confluence documentation.

Action

Update competitor analysis settings

Add or modify competitor domains in Semrush monitoring based on strategy documentation.

Confluence
+
Semrush

Ready to connect your stack?

Stop manually copying SEO reports into wiki pages. Connect Confluence and Semrush with Redbird to automate marketing documentation and keep your team informed with live performance data.

Get started → Book a demo