Redbird AI connects your media measurement data to your financial and workforce planning systems. Stop manually exporting audience metrics, ad performance data, and campaign spend reports to reconcile media investments with budgets and headcount.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull ad delivery metrics, viewability data, and campaign spend from Comscore and sync them into Workday budget line items. Finance teams see real-time media investment performance without waiting for monthly reconciliation reports.
Merge Comscore audience reach, engagement metrics, and cross-platform performance with Workday budget actuals and departmental spend. Create executive-ready reports that tie media effectiveness to financial outcomes.
Monitor Comscore campaign delivery data and trigger notifications in Workday when media spend trends exceed budget thresholds. Finance and media planning teams can intervene before month-end overruns.
Pull audience demographics, geographic reach, and platform distribution from Comscore and append them to Workday departmental records. Leadership sees which teams are driving the most valuable audience engagement per dollar spent.
When Workday reflects team restructures, budget reallocations, or cost center changes, automatically update Comscore campaign tags and ownership assignments. Media data stays aligned with current organizational reality.
Sync Comscore audience measurement, ad verification, and content performance data into Workday's financial archives. Maintain a unified record of media investment and outcomes for audit and compliance purposes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Comscore's audience measurement schemas and Workday's financial planning structures, so you can connect media performance to enterprise budgets without manual mapping.
Redbird's AI reads Comscore campaign IDs, audience segments, viewability rates, and cross-platform metrics, then maps them to Workday cost centers, budget line items, and departmental hierarchies. The system recognizes that a campaign spend figure in Comscore needs to flow into a specific Workday budget category, and that audience reach metrics should enrich workforce planning models. No CSV exports, no field mapping spreadsheets, no monthly reconciliation meetings.
faster than exporting Comscore reports and manually updating Workday budgets
Redbird can pull from Comscore and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Workday.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Workday, or from Workday back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign delivery event in Comscore or budget change in Workday.
Fires when Comscore generates a completed campaign performance report with audience and delivery metrics.
Triggers when viewability rates for a placement or campaign fall below acceptable standards.
Activates when a campaign reaches a defined audience size or demographic penetration target.
Pull audience size, engagement, viewability, and cross-platform reach data for specified campaigns or date ranges.
Fetch performance metrics for digital properties, including page views, engagement time, and audience composition.
Modify campaign tags, cost center assignments, or organizational ownership in Comscore tracking systems.
Fires when a media or marketing budget allocation changes in Workday financial planning modules.
Triggers when organizational structure changes affect departmental budgets or reporting hierarchies.
Activates when finance teams begin quarterly planning cycles and need current media spend data.
Write campaign spend figures and media investment data into specific Workday budget line items and cost centers.
Generate custom reports combining budget data with external media performance metrics for executive review.
Create compliance records linking media expenditures to audience outcomes for financial audit trails.
See how Redbird AI can sync Comscore audience data with Workday financial planning in minutes. Connect your media measurement to enterprise budgets without the manual work.