Sync Amazon Ads campaign data with Comscore audience measurement automatically. Stop manually exporting ad spend, reach, and impression data to validate delivery, reconcile audience metrics, and build cross-platform attribution reports.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Comscore verified impressions, unique reach, and demographic breakdowns for your Amazon placements. Match campaign IDs to Comscore placement data and append verified audience metrics to Amazon Ads performance tables. Surface the true incremental reach of your Amazon advertising beyond platform-reported metrics.
Push Amazon Ads campaign impressions, placement details, and delivery timestamps to Comscore for independent verification. Automate the feed of ad server log data required for Comscore's vCE (validated Campaign Essentials) reporting. Ensure all Amazon display and video campaigns are measured against industry-standard viewability and fraud benchmarks.
Merge Amazon Ads Sponsored Display and DSP reach metrics with Comscore cross-platform audience data in a single dashboard. Automatically deduplicate audience counts across Amazon properties and off-Amazon publisher placements measured by Comscore. Generate weekly reach and frequency reports that show true unduplicated audience delivery.
Monitor the gap between Amazon Ads reported impressions and Comscore verified impressions in real-time. Trigger alerts when viewability rates, completion rates, or invalid traffic flags exceed acceptable thresholds. Route discrepancy notifications to media ops teams with drill-down data for specific campaigns and placements.
Automatically capture Amazon Ads campaign structures, targeting parameters, and creative assets alongside Comscore verification reports. Store matched datasets in a timestamped archive for brand safety audits, measurement validation, and annual media reviews. Maintain a complete historical record of what was bought, what was delivered, and how it was verified.
Pull Comscore content category engagement and audience affinity data to inform Amazon Ads product targeting strategies. Map Comscore's audience segment intelligence to Amazon product categories and ASIN-level campaigns. Automatically adjust bid strategies and creative rotation based on which content categories are driving the highest engagement with your target demographics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Comscore with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Ads campaign structures and Comscore measurement taxonomy, so you can connect ad delivery data with third-party verification without custom field mapping.
Redbird maps Amazon Ads campaign IDs, ad group structures, placement types, and impression events to Comscore's vCE schema, cross-platform measurement taxonomy, and verified metrics framework. The system recognizes how Amazon's ASIN-level attribution connects to Comscore's audience segments, and how Sponsored Display delivery maps to Comscore placement verification. No manual CSV exports or field-by-field schema alignment required.
faster than exporting Amazon Ads reports and manually matching to Comscore verification data
Redbird can pull from Amazon Ads and Comscore simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Comscore.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Comscore, or from Comscore back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Amazon Ads or Comscore and build workflows that connect campaign delivery with verified audience measurement.
Fires when a new Sponsored Products, Sponsored Brands, or Sponsored Display campaign starts serving impressions.
Triggers when campaign spend crosses a defined daily budget limit or pacing target.
Fires when Advertising Cost of Sale rises above the target efficiency threshold for a campaign or ad group.
Pull impression, click, conversion, and spend data for specified campaigns, date ranges, and attribution windows.
Adjust bid amounts or bidding rules for campaigns, ad groups, or targeting expressions based on performance triggers.
Apply custom labels or portfolio assignments to campaigns for segmentation and downstream reporting workflows.
Fires when Comscore publishes a new vCE or Campaign Essentials report for measured campaigns.
Triggers when verified viewability rate drops below acceptable standards for a placement or campaign flight.
Fires when Comscore updates cross-platform audience metrics, reach estimates, or demographic breakdowns for a property.
Push campaign details, placement tags, and creative IDs to Comscore to initiate third-party measurement and verification.
Pull verified impression counts, reach, viewability, and invalid traffic flags for specified campaigns or placements.
Extract demographic, behavioral, or content affinity data for defined audience segments or publisher properties.
Connect Amazon Ads and Comscore to automate ad verification, reconcile delivery metrics, and build attribution reports that combine platform data with independent audience measurement.