Automate the flow between audience measurement and programmatic activation. Stop manually exporting Comscore audience segments, reconciling reach data across platforms, and copying performance metrics between systems. Let Redbird sync verified audience insights directly into your Trade Desk campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push validated audience segments and demographic breakdowns from Comscore into The Trade Desk as custom audiences. Redbird maps segment taxonomies, applies recency filters, and updates targeting parameters so your programmatic buys reflect the latest verified measurement data.
Pull campaign delivery data from The Trade Desk and enrich it with deduplicated reach, audience composition, and cross-platform overlap metrics from Comscore. Redbird joins datasets on common identifiers and generates unified performance views that show verified vs. reported metrics side-by-side.
Monitor ad verification metrics in Comscore and automatically trigger alerts when viewability, invalid traffic, or brand safety scores fall outside acceptable ranges. Redbird can pause or adjust corresponding Trade Desk line items based on measurement quality, protecting campaign performance in real time.
When new campaigns or line items go live in The Trade Desk, automatically provision corresponding measurement configurations in Comscore. Redbird ensures tracking pixels, campaign IDs, and attribution parameters are aligned from day one, eliminating measurement gaps.
Automatically compile Trade Desk programmatic performance alongside Comscore audience validation and content engagement metrics. Redbird normalizes metrics across platforms, calculates incremental reach, and distributes formatted reports to stakeholders without manual data wrangling.
Push conversion events, audience exposures, and attribution touchpoints from The Trade Desk into Comscore for cross-platform measurement. Redbird maps event taxonomies and enriches conversion data with audience segments, enabling unified attribution modeling across paid and organic channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Comscore's audience measurement schemas and The Trade Desk's campaign structures, so your data flows intelligently without custom mapping or engineering work.
Redbird's AI natively understands Comscore's audience panel data, content metadata, and ad verification metrics alongside The Trade Desk's campaign hierarchies, targeting parameters, and bidding strategies. It automatically maps audience segments to custom targeting groups, reconciles demographic breakdowns with targeting filters, and joins campaign IDs across systems. Whether you're syncing validated reach data into DSP audiences or enriching programmatic reports with cross-platform metrics, Redbird handles the structural complexity so you work with clean, actionable data.
faster than exporting CSVs and rebuilding audiences manually
Redbird can pull from Comscore and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into The Trade Desk, or from The Trade Desk back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any measurement event in Comscore or campaign change in The Trade Desk.
Fires when a new validated audience segment is published in Comscore's panel data.
Triggers when ad viewability or invalid traffic metrics fall outside defined acceptable ranges.
Fires when new cross-platform content engagement or audience composition data becomes available.
Provision tracking tags, campaign identifiers, and attribution parameters for a new campaign.
Modify demographic breakdowns, recency windows, or segment definitions in Comscore's taxonomy.
Generate cross-platform reach and frequency data for specified campaigns or content properties.
Fires when a new programmatic campaign or line item goes live in The Trade Desk.
Triggers when a campaign reaches a specified percentage of its allocated budget or pacing target.
Fires when a tracked conversion or attribution touchpoint is registered for a campaign audience.
Build a new targetable audience in The Trade Desk using Comscore segment data and filters.
Modify demographic, geographic, or behavioral targeting settings based on measurement insights.
Automatically adjust campaign delivery when verification metrics indicate quality or performance issues.
See how Redbird connects Comscore audience measurement with The Trade Desk programmatic campaigns. Automate the workflows that currently require CSV exports, manual segment builds, and spreadsheet reconciliation.