Stop manually exporting audience metrics from Comscore and uploading them to Marketing Cloud. Redbird AI syncs cross-platform measurement data, content performance insights, and demographic attributes directly into your customer journeys and campaign segmentation — automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push audience composition data from Comscore into Salesforce Marketing Cloud data extensions. Enrich customer profiles with cross-platform viewership patterns, demographic overlaps, and content affinity scores to build more precise segments for email and mobile campaigns.
Trigger journey modifications or segment refreshes in Marketing Cloud when Comscore reports meaningful changes in content performance or audience reach. Automatically adjust messaging cadence or creative variants based on real-time viewership trends across digital properties.
Consolidate Comscore content analytics with Marketing Cloud campaign performance data into unified reports. Show how audience reach, viewability scores, and cross-platform engagement correlate with email opens, click-throughs, and conversion events without manual data gathering.
Send Marketing Cloud email send logs, journey entry events, and advertising activation records back to your Comscore analytics environment. Connect owned media exposure with measured audience behaviors to understand the full impact of your cross-channel marketing efforts.
Monitor Comscore ad verification feeds for viewability drops, brand safety violations, or delivery discrepancies during live Marketing Cloud advertising campaigns. Send automated alerts to media buyers and pause affected audience activations until issues are resolved.
Capture Comscore audience measurement snapshots, content performance benchmarks, and ad delivery metrics in sync with Marketing Cloud campaign launches and journey milestones. Build a historical dataset connecting media exposure to marketing outcomes for long-term attribution modeling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Comscore's measurement taxonomies and Salesforce Marketing Cloud's data extension schemas, so your audience insights flow seamlessly into campaign orchestration.
Redbird maps Comscore's demographic breakdowns, reach metrics, and content performance dimensions to Marketing Cloud's contact attributes, data extension fields, and audience segmentation logic. Our AI handles taxonomy differences between measurement platforms and marketing clouds — translating age/gender cohorts into targetable attributes, mapping content categories to campaign tags, and normalizing viewership metrics into customer profile fields. No custom field mapping or middleware configuration required.
faster audience enrichment vs CSV exports and manual SFMC imports
Redbird can pull from Comscore and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any measurement event in Comscore or campaign activity in Salesforce Marketing Cloud.
Triggers when Comscore generates a new digital audience measurement report or cross-platform ratings data.
Triggers when viewability, brand safety, or invalid traffic metrics fall outside acceptable ranges.
Triggers when a piece of content crosses a predefined reach, engagement, or audience composition threshold.
Pulls demographic breakdowns, reach metrics, or behavioral attributes for specific audience segments.
Fetches viewership data, engagement scores, and cross-platform performance for specified content items.
Retrieves comparative audience metrics across publishers, platforms, or content categories.
Triggers when a contact enters a specific journey or reaches a designated journey step.
Triggers when Marketing Cloud logs an email send, open, click, or bounce event.
Triggers when a segment is successfully pushed to an advertising platform or external activation endpoint.
Writes or updates contact records in a specified data extension with enriched audience attributes.
Adjusts journey path logic or segment filters based on incoming measurement data.
Builds new audience segments or updates existing filters using Comscore demographic and behavioral insights.
Stop toggling between measurement dashboards and marketing platforms. Connect Comscore and Salesforce Marketing Cloud with Redbird AI and turn audience insights into automated campaign actions.