Redbird AI syncs audience measurement data from Comscore with session-level behavioral insights from FullStory. Stop manually exporting CSV files, reconciling user segments across platforms, and rebuilding audience cohorts in spreadsheets to understand how measured audiences actually behave on your properties.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Comscore identifies a high-value audience segment, automatically pull corresponding FullStory session recordings filtered by matching user attributes. See exactly how measured audiences navigate, engage, and convert—not just that they visited.
Sync ad viewability scores, attention time, and completion rates from Comscore directly into FullStory as custom properties. Correlate content performance metrics with user interaction patterns to identify which placements drive actual engagement versus passive exposure.
Monitor for sudden decreases in Comscore reach or engagement metrics, then automatically query FullStory for corresponding rage clicks, error clicks, or drop-off increases. Get notified with session replays attached when measurement anomalies align with UX issues.
Import Comscore audience taxonomy and demographic breakdowns to create matching user segments in FullStory. Analyze session behavior by verified audience categories instead of inferred analytics properties, ensuring product decisions align with measured audience composition.
Pull Comscore impression, reach, and frequency data alongside FullStory funnel completion rates, session duration, and friction metrics. Build automated weekly reports showing how audience measurement correlates with actual user experience and business outcomes.
When users complete key actions tracked in FullStory—purchases, subscriptions, content completions—send those conversion signals back to Comscore with session context. Close the attribution loop between audience measurement and verified business outcomes with behavioral proof points.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Comscore's audience measurement schemas and FullStory's session event streams, so you can connect measurement data with behavioral reality without custom development.
Redbird's AI understands Comscore's audience segments, demographic breakdowns, content performance metrics, and cross-platform measurement data structures. It also reads FullStory's session replay metadata, custom event schemas, user properties, and behavioral funnel definitions. The system automatically identifies matching user cohorts, aligns timestamp ranges between impression data and session windows, and creates bidirectional mappings between Comscore's measurement taxonomies and FullStory's event hierarchies—no schema documentation or API mapping required.
faster than building custom ETL pipelines between Comscore exports and FullStory's data warehouse integrations
Redbird can pull from Comscore and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into FullStory, or from FullStory back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any audience measurement event in Comscore or user behavior event in FullStory—Redbird handles the sync in both directions.
Fires when Comscore creates or updates an audience segment with demographic or behavioral classifications.
Triggers when content reach, engagement time, or completion rate exceeds or falls below defined benchmarks.
Activates when new viewability, verification, or attention measurement data is available for tracked placements.
Build new audience segments in Comscore using criteria sourced from external behavioral or conversion data.
Modify content tags, placement identifiers, or measurement parameters across tracked digital properties.
Generate and retrieve audience measurement reports filtered by date range, content type, platform, or demographic segment.
Fires when FullStory identifies rage clicks, error clicks, dead clicks, or repeated failed actions in a session.
Triggers when a user progresses through or completes a defined funnel stage like checkout, signup, or content consumption.
Activates when a specific tracked event occurs a defined number of times within a session or user journey.
Build FullStory user segments based on external demographic, audience, or measurement data with custom property enrichment.
Apply custom tags or properties to session replays for filtering, such as audience category, content type, or campaign identifier.
Insert external measurement events—like ad impressions or content views—into FullStory's session timeline for unified analysis.
See how Redbird AI connects Comscore audience measurement with FullStory behavioral intelligence so you can validate what your measured audiences actually do on your properties—without manual exports or custom integration work.