Sync Circana retail sales data with TikTok Ads to automate audience targeting, campaign optimization, and performance reporting. Stop manually exporting market share metrics and rebuilding audiences every time your retail data updates.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically generate TikTok custom audiences based on Circana consumer panel behavior—segment by category buyers, brand switchers, or lapsed purchasers. Keep audience lists fresh as panel data updates weekly or monthly, ensuring your video campaigns reach the right shoppers without manual CSV uploads.
Monitor Circana point-of-sale data for velocity changes, out-of-stock signals, or market share shifts. Automatically adjust TikTok ad budgets or pause campaigns when retail performance hits predefined thresholds, preventing wasted spend when inventory runs low or sales exceed targets.
Match TikTok video view rates, click-through rates, and audience demographics back to Circana market share and sales lift data. Build a unified view of how TikTok ad exposure correlates with in-store purchase behavior across regions, retailers, and product categories.
Cross-reference TikTok Ads spend allocation with Circana category growth rates and competitive share trends. Trigger Slack or email alerts when ad investment doesn't align with where your categories are growing fastest, helping reallocate budgets toward high-opportunity segments.
Combine TikTok campaign metrics—impressions, conversions, CPM—with corresponding Circana retail sales velocity, share shifts, and promotional activity. Automatically build reports that show which TikTok creatives and audience segments drove measurable retail lift, not just digital engagement.
Sync Circana sales velocity, distribution levels, and out-of-stock signals to TikTok product catalogs or campaign assets. Automatically deprioritize or exclude low-velocity SKUs from dynamic ads, ensuring video campaigns promote products actually available and selling at retail.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's retail hierarchy—outlet types, geography codes, time periods—and TikTok's campaign structure, so your data flows accurately between market insights and media execution.
Redbird's AI understands Circana's outlet hierarchies, product taxonomies, panel household segments, and time-period conventions. It maps these to TikTok's audience schemas, campaign objectives, and conversion events—no manual field mapping or custom scripts. Whether you're syncing IRI XAOC categories to interest-based audiences or matching panel demographics to TikTok's targeting parameters, Redbird handles the translation layer automatically.
faster than exporting Circana CSVs and manually rebuilding TikTok audiences
Redbird can pull from Circana and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into TikTok Ads, or from TikTok Ads back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Circana or TikTok Ads—Redbird listens, transforms, and acts across both platforms automatically.
Trigger when weekly or monthly Circana point-of-sale or panel data files land in your SFTP or cloud storage.
Trigger when your brand's market share in a category or channel crosses a specified percentage, up or down.
Trigger when product or category sales velocity falls below historical averages or predefined benchmarks.
Retrieve specific sales, share, or panel metrics filtered by product hierarchy, retailer type, geography, or custom date ranges.
Generate a formatted export of consumer panel segments, purchase behavior cohorts, or retail performance summaries.
Enrich internal dashboards, CRM records, or data warehouses with Circana sales, distribution, or promotional data.
Trigger when daily or lifetime spend on a campaign crosses a percentage or dollar amount you specify.
Trigger when a TikTok ad group's video view rate or completion rate falls below your performance standards.
Trigger when TikTok tracks a new conversion—purchase, add-to-cart, or custom event—tied to your campaigns.
Build new custom audiences or refresh existing lists with user IDs, device IDs, or email hashes from external data sources.
Programmatically increase, decrease, or pause budgets and bids for campaigns or ad groups based on external signals.
Retrieve impressions, clicks, conversions, CPM, and video engagement data for campaigns, ad groups, or creatives over custom date ranges.
See how Redbird connects Circana retail insights with TikTok Ads to automate targeting, optimize spend, and measure real sales impact—without manual data exports or custom code.