Automate the flow of market share, POS, and consumer panel data from Circana directly into Oracle Retail planning and merchandising workflows. Stop manually exporting sales reports, reconciling category performance in spreadsheets, and copying competitive insights into planning tools.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Circana point-of-sale and market share metrics and update Oracle Retail merchandise planning tables. Category managers see current performance without exporting CSVs or waiting for analyst updates. Planning decisions reflect real market conditions.
When Circana detects market share declines or competitive gains in specific categories, automatically flag items in Oracle Retail for review or trigger replenishment adjustments. Merchandising teams respond to market dynamics without daily report monitoring.
Pull Circana consumer panel data showing purchase frequency, basket composition, and loyalty trends, then enrich Oracle Retail demand forecasting models. Forecast accuracy improves with real consumer behavior patterns, not just historical sales.
Compare Oracle Retail promotional performance against Circana category benchmarks and competitive lift data. When promotions underperform, alert merchandising teams in real-time with context on what competitors achieved and category norms.
When assortment plans or SKU rationalizations are finalized in Oracle Retail, push changes to Circana tracking frameworks. Analyze how assortment decisions impact category share and velocity using consistent Circana measurement.
Merge Oracle Retail inventory, sales, and margin data with Circana market share, category growth, and competitive positioning. Auto-generate weekly executive reports showing internal performance against market context without manual data gathering.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's market measurement schemas and Oracle Retail's merchandising data structures, so your integrations work without constant mapping and maintenance.
Redbird's AI recognizes Circana's POS hierarchies, panel datasets, and market share calculations alongside Oracle Retail's item masters, location structures, and planning tables. It maps category taxonomies across systems, reconciles time periods and aggregation levels, and handles differences between syndicated market data and internal retail operations. No manual schema mapping or custom ETL code required.
faster than building custom integrations between market data and retail systems
Redbird can pull from Circana and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Oracle Retail.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Oracle Retail, or from Oracle Retail back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any market data update in Circana or planning event in Oracle Retail.
Trigger when Circana releases new point-of-sale data for tracked categories or markets.
Trigger when your brand or category share moves above or below defined thresholds in Circana.
Trigger when Circana identifies new promotional activity from competitors in tracked categories.
Pull specific category growth rates, velocity trends, or seasonal patterns from Circana datasets.
Extract consumer panel data including purchase frequency, penetration, and buyer demographics for items or categories.
Pull competitor pricing, promotional lift, or distribution metrics from Circana for comparison analysis.
Trigger when assortment plans, item additions, or SKU rationalizations are finalized in Oracle Retail.
Trigger when Oracle Retail recalculates demand forecasts for items or categories based on new inputs.
Trigger when stock levels for items or locations cross defined min/max thresholds in Oracle Retail.
Push market performance data into Oracle Retail planning tables to inform assortment and inventory decisions.
Flag specific SKUs or categories for merchandising review based on market performance discrepancies.
Modify min/max stock levels or order quantities in Oracle Retail based on market velocity or share trends.
Stop manually bridging market intelligence and retail operations. Connect Circana and Oracle Retail with Redbird AI and turn market data into automated merchandising action.