Stop manually exporting retail sales data and reconciling it with digital behavior in spreadsheets. Redbird AI syncs Circana point-of-sale, market share, and panel data with GA4 events and user metrics — automating cross-channel analysis, attribution modeling, and performance reporting for CPG and retail teams.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically join GA4 transaction and product view events with Circana POS velocity, market share, and category performance. Build unified dashboards showing how digital engagement correlates with in-store sales. Surface insights on which online campaigns drive offline lift.
Send GA4 session sources, conversion paths, and product interaction events to Circana for holistic consumer journey analysis. Blend digital touchpoints with retail panel data to understand omnichannel behavior. Enable category managers to see the full path to purchase.
Pull Circana weekly sales velocity, share shifts, and promotional lift alongside GA4 traffic sources, conversion rates, and assisted conversions. Build automated reports for brand and sales teams showing digital-to-retail impact. Eliminate manual CSV merges and pivot tables.
Monitor GA4 campaign-attributed sessions and conversions against Circana same-week POS movement. Trigger Slack or email alerts when digital engagement surges but retail velocity stays flat. Help media teams optimize spend toward channels that drive offline sales.
Automatically push Circana trade promotion dates, feature/display flags, and price discount windows into GA4 as custom event parameters. Enable attribution models that account for in-store promotional activity. Measure true incrementality of digital campaigns during retail events.
Export GA4 user segments based on behavior and engagement, then enrich with Circana panel demographics, purchase frequency, and category basket data. Build richer audience profiles for media targeting. Understand who your digital visitors are in retail context.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Circana's syndicated retail schemas and GA4's event-based measurement model — so you can connect market share data with digital behavior without custom ETL pipelines.
Redbird maps Circana's hierarchical product taxonomies, market definitions, and time aggregations to GA4's item-scoped parameters, user properties, and event schemas. It handles mismatched granularity — like weekly Circana sales windows versus daily GA4 sessions — and joins on product UPCs, brand names, or custom SKU mappings. The platform normalizes currency, units, and geography across both systems so your team gets analysis-ready data, not another integration headache.
faster than building custom Circana-to-GA4 data pipelines and dashboards
Redbird can pull from Circana and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Google Analytics (GA4), or from Google Analytics (GA4) back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Circana or Google Analytics (GA4) — new sales data drops, market share shifts, conversion spikes, or traffic pattern changes.
Trigger when Circana publishes updated POS or panel data for your categories and markets.
Fire when your brand's share shifts by a defined percentage versus prior period or competition.
Detect when Circana flags a new trade promotion, feature, or display activity in retail data.
Send Circana velocity, unit sales, or dollar volume into GA4 as measurement protocol events.
Write Circana category rank, market definition, or competitive set data to GA4 user or event parameters.
Build custom fields in GA4 reports combining Circana share data with digital conversion rates.
Trigger when GA4 logs a purchase, lead submission, or custom conversion goal.
Fire when GA4 detects shifts in session sources, campaign performance, or channel mix.
Detect when session duration, page depth, or event count crosses defined benchmarks.
Send GA4 audience definitions or behavioral cohorts into Circana for panel or POS analysis.
Attach GA4 product view counts, add-to-cart rates, or search volume to Circana item-level data.
Push GA4 UTM parameters, campaign IDs, or creative tags into Circana for media-to-sales attribution.
See how Redbird AI syncs Circana retail data with Google Analytics (GA4) insights — so your team can measure true omnichannel performance without the manual data wrangling.