Sync Campaign Manager 360 with Walmart Marketplace to close the loop between display advertising and retail conversion. Stop manually matching campaign IDs to sales data or building custom exports to prove retail media ROI.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull impression and click data from Campaign Manager 360 and match it to product-level sales from Walmart Marketplace by SKU and timestamp. Generate daily ROAS reports showing which creative rotations and placements actually drove retail purchases, not just clicks.
Enrich Walmart Marketplace order data with Campaign Manager 360 attribution fields—campaign ID, placement, creative name, and floodlight tags. Build a unified view of which display ads influenced purchases across Walmart's retail network.
Monitor Campaign Manager 360 spend by campaign and cross-reference with Walmart Marketplace conversion data. Trigger alerts when cost-per-acquisition exceeds thresholds or when display campaigns drive impressions but no downstream retail sales.
Automatically pause or adjust Campaign Manager 360 creative rotations when Walmart Marketplace inventory drops below minimum thresholds. Prevent wasted ad spend promoting out-of-stock products and sync trafficking decisions with real-time stock levels.
Merge Campaign Manager 360 impression logs with Walmart Marketplace sales velocity metrics to calculate true retail media attribution. Generate executive dashboards showing full-funnel performance from ad exposure to purchase, by product category and campaign.
Automatically export Campaign Manager 360 impression-level logs alongside Walmart Marketplace transaction records to long-term storage. Maintain complete audit trails for retail media campaigns with timestamped snapshots of ad delivery and retail outcomes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Walmart Marketplace with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the schemas behind Campaign Manager 360's attribution models and Walmart Marketplace's sales analytics, so you can connect ad delivery to retail outcomes without custom ETL.
Redbird parses Campaign Manager 360's DCM reports, floodlight conversions, and placement hierarchies alongside Walmart Marketplace's order data, SKU performance, and inventory feeds. The AI automatically maps creative IDs to product listings, matches timestamps between impression logs and purchase events, and normalizes attribution windows across both platforms. No need to build lookup tables or write transformation scripts—Redbird handles the schema translation and joins impression-level advertising data with transaction-level retail metrics.
faster retail media attribution reporting vs. manual CSV exports and VLOOKUP
Redbird can pull from Campaign Manager 360 and Walmart Marketplace simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Walmart Marketplace.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Walmart Marketplace, or from Walmart Marketplace back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or sales signal in Walmart Marketplace—Redbird handles the rest.
Fires when a Campaign Manager 360 campaign delivers a specified number of impressions within a time window.
Triggers when Campaign Manager 360 logs a floodlight tag event tied to a specific campaign or placement.
Activates when creative assignments change within a Campaign Manager 360 placement or ad group.
Pulls detailed impression, click, and conversion logs from Campaign Manager 360 for a specified date range and campaign.
Pause, activate, or modify Campaign Manager 360 campaigns and placements based on external data signals.
Append custom metadata or UTM parameters to Campaign Manager 360 placements for downstream tracking.
Fires when a Walmart Marketplace SKU's daily or hourly sales rate crosses a defined threshold.
Activates when Walmart Marketplace stock quantity for a product falls below a specified count.
Triggers when a Walmart Marketplace order includes referrer or campaign tracking parameters in the session data.
Retrieves product performance metrics, order volume, and revenue data from Walmart Marketplace for specified SKUs.
Modify Walmart Marketplace product titles, descriptions, or attributes based on campaign performance signals.
Pulls detailed order records from Walmart Marketplace including timestamps, product IDs, and customer session data.
See how Redbird AI syncs Campaign Manager 360 and Walmart Marketplace to deliver real-time retail media attribution and performance reporting without the data engineering overhead.