Redbird AI connects your ad server to social listening intelligence. Stop manually correlating campaign performance with brand sentiment. Automate the flow between ad delivery data and social insights to understand what's driving conversations and campaign resonance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When campaigns deliver across publishers, automatically pull corresponding social sentiment and conversation volume from Synthesio for the same time windows. Correlate ad exposure with brand perception shifts. Surface which creative executions drive positive social engagement versus neutral impressions.
Automatically push upcoming campaign metadata, flight dates, and creative themes from Campaign Manager 360 into Synthesio monitoring queries. Ensure social listening is configured to track relevant conversations before campaigns launch. Capture early sentiment signals aligned to media activation windows.
Merge Campaign Manager 360 impression and frequency data with Synthesio brand mention volume and competitive positioning. Build comprehensive reports showing paid reach alongside earned conversation share. Identify gaps where high ad spend isn't translating to social momentum.
Monitor Synthesio sentiment scores in real-time during campaign delivery windows. When negative emotion or conversation themes exceed thresholds, automatically flag active Campaign Manager 360 placements and creative rotations. Enable rapid response before budget is wasted on tone-deaf messaging.
Combine Campaign Manager 360 attribution exports with Synthesio trend and cultural moment data for the same periods. Store comprehensive records showing not just what drove conversions, but what cultural conversations were happening concurrently. Build smarter historical context for future planning.
Push Campaign Manager 360 audience segment engagement metrics into Synthesio consumer insight workflows. Connect which demographic and behavioral segments respond to ads with their corresponding social conversation patterns. Refine audience understanding by layering ad response with social expression.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression-level delivery schemas and Synthesio's social intelligence taxonomy—so you can connect ad performance with conversation insights without translation layers.
Redbird maps Campaign Manager 360's campaign hierarchies, creative rotations, placement IDs, and impression logs to Synthesio's mention streams, sentiment scores, topic clusters, and trend taxonomies. The platform recognizes temporal alignment challenges between ad flight windows and social conversation peaks, automatically synchronizing time-based queries. Redbird handles nested campaign structures, multi-market social data, and cross-platform attribution models without custom field mapping.
faster than exporting CM360 reports and manually cross-referencing social dashboards
Redbird can pull from Campaign Manager 360 and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Synthesio, or from Synthesio back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from campaign delivery events in Campaign Manager 360 or social conversation signals in Synthesio—Redbird handles the rest.
Fires when a campaign flight starts serving ads across placements and publisher sites.
Triggers when specific creative assets exceed or fall below CTR, viewability, or engagement benchmarks.
Activates when Campaign Manager 360 produces unified attribution data across publisher channels.
Pulls granular impression, click, and conversion logs for specified campaigns, placements, or date ranges.
Fetches campaign structure, creative assignments, targeting parameters, and scheduled delivery windows.
Writes metadata tags or annotations to campaigns based on external signals or analysis results.
Fires when aggregated sentiment analysis for brand mentions moves outside defined positive or negative boundaries.
Triggers when mention volume for campaign-related keywords or themes exceeds normal baseline patterns.
Activates when Synthesio's AI surfaces new consumer behaviors or conversation themes relevant to brand positioning.
Establishes new monitoring streams or modifies existing queries with campaign-specific keywords and date ranges.
Retrieves aggregated sentiment scores, emotion breakdowns, and conversation themes for specified periods.
Fetches comparative brand mention volume and competitive landscape metrics across tracked brands and topics.
See how Redbird AI connects Campaign Manager 360 with Synthesio to unite ad performance and social intelligence. Stop choosing between media metrics and consumer conversations—automate the correlation.