Connect Campaign Manager 360 and
Snowflake with AI

Redbird AI syncs your Campaign Manager 360 ad delivery data directly into Snowflake, so your team stops manually exporting impression logs, stitching together attribution reports, and rebuilding campaign performance tables every day. Get real-time ad performance data flowing into your data warehouse automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync impression and click-level event data to Snowflake tables daily

Automatically export granular impression, click, and conversion events from Campaign Manager 360 into structured Snowflake tables. Redbird maps DCM event schemas to your warehouse structure, handles incremental loads, and maintains historical performance data without manual CSV exports or batch jobs.

Build unified cross-channel attribution tables from campaign delivery data

Combine Campaign Manager 360 delivery metrics with data from other advertising platforms already in Snowflake. Redbird joins campaign IDs, creative metadata, and placement details to create unified attribution views that span display, video, and programmatic channels.

Archive completed campaign performance data for long-term analysis

Automatically move finalized campaign reports and impression logs from Campaign Manager 360 into Snowflake for compliance and historical trend analysis. Redbird preserves campaign hierarchy, creative associations, and delivery timestamps in queryable warehouse tables beyond DCM's standard retention windows.

Generate daily campaign performance summaries from live impression data

Redbird aggregates yesterday's impression, click, and conversion metrics from Campaign Manager 360 into Snowflake summary tables. Your BI dashboards refresh automatically with campaign-level KPIs, frequency capping metrics, and creative performance breakdowns without waiting for manual exports.

Alert media teams when campaign delivery drops below expected thresholds

Monitor Campaign Manager 360 delivery metrics flowing into Snowflake and trigger alerts when impression volumes, CTR, or viewability fall outside normal ranges. Redbird compares real-time delivery against historical benchmarks stored in your warehouse and notifies teams of anomalies within minutes.

Enrich Campaign Manager 360 reports with audience segments from Snowflake

Push audience classifications, first-party segments, and customer cohorts from Snowflake back into Campaign Manager 360 reporting dimensions. Redbird matches user IDs and device identifiers to layer CRM data onto ad delivery metrics, creating richer attribution analysis within DCM.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Campaign Manager 360 and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Campaign Manager 360's hierarchical campaign structure and Snowflake's columnar storage model, so your ad delivery data flows into the warehouse schema your analytics stack already uses.

AI that maps DCM event schemas to your Snowflake tables

Redbird automatically recognizes Campaign Manager 360's impression logs, click events, Floodlight conversions, and campaign metadata, then maps them to your existing Snowflake warehouse schema. The AI handles nested campaign hierarchies, creative rotations, and placement taxonomies without custom transformation scripts. When DCM adds new fields or your warehouse schema evolves, Redbird adapts the data pipeline without breaking downstream queries or BI dashboards.

Impression-level event mapping
Campaign hierarchy preservation
Incremental data loading
Creative metadata enrichment
10×

faster than building custom DCM-to-Snowflake ETL pipelines

No Data Transfer API wrappers, schema mapping logic, or incremental load scripts to maintain

Auto-generated reports

Redbird can pull from Campaign Manager 360 and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Campaign Manager 360 into Snowflake, or from Snowflake back into Campaign Manager 360. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation workflows from campaign delivery events in Campaign Manager 360 or data changes in Snowflake—Redbird connects both systems bidirectionally.

Campaign Manager 360
Triggers & Actions
Trigger

Campaign delivery completes

Fires when a campaign's end date is reached and final impression delivery is recorded.

Trigger

Daily impression log available

Triggers when Campaign Manager 360 generates the previous day's impression-level data export.

Trigger

Floodlight conversion recorded

Activates when a user completes a tracked conversion event tied to campaign exposure.

Action

Export campaign performance report

Generate and retrieve a structured performance report for specified campaigns and date ranges.

Action

Update creative rotation weights

Modify how frequently different creative assets are served within an active campaign.

Action

Tag campaign with custom metadata

Apply custom labels or taxonomy values to campaigns for improved reporting segmentation.

Snowflake
Triggers & Actions
Trigger

New rows inserted into table

Fires when fresh data lands in a specified Snowflake table, such as audience segments or campaign budgets.

Trigger

Query result threshold exceeded

Triggers when a scheduled SQL query returns values above or below defined performance thresholds.

Trigger

Table schema updated

Activates when column definitions change in tracked warehouse tables containing campaign data.

Action

Insert impression data into table

Write Campaign Manager 360 impression and click events into specified Snowflake tables.

Action

Execute aggregation query

Run SQL to summarize campaign performance metrics across date ranges and dimensions.

Action

Create materialized view from ad data

Build optimized Snowflake views combining DCM delivery metrics with other warehouse datasets.

Campaign Manager 360
+
Snowflake

Ready to connect your stack?

Stop exporting Campaign Manager 360 reports manually. Redbird AI syncs your ad delivery data into Snowflake automatically, so your analytics and BI teams always work with current campaign performance metrics.

Get started → Book a demo