Sync display and video ad engagement directly into your B2B marketing automation. Stop manually uploading exposure data, reconciling campaign IDs across systems, or losing attribution context when ads drive form fills.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push impression, click, and video completion events from Campaign Manager 360 into Pardot as custom fields or activities. Marketing can see which prospects were exposed to specific creatives before converting, enriching lead scoring with upper-funnel ad engagement.
Update prospect records in Pardot with ad frequency caps reached, days since last impression, and creative variant exposure. Sales development reps can prioritize outreach to prospects who've hit optimal ad exposure thresholds without over-saturation.
Push form fill, content download, and demo request events from Pardot into Campaign Manager 360 as offline conversions. Close the attribution loop so media buyers can optimize display and video campaigns based on qualified lead generation, not just clicks.
Merge impression-level data from Campaign Manager 360 with email opens, page views, and progression milestones from Pardot. Marketing ops gets cross-channel attribution reports that connect paid media exposure to pipeline contribution without spreadsheet exports.
Monitor Pardot list memberships against Campaign Manager 360 exposure data to identify segments with insufficient impression coverage. Automatically notify media teams when target account lists aren't receiving adequate display or video ad frequency.
Automatically adjust prospect scores in Pardot when they complete 50%, 75%, or 100% of video ads served through Campaign Manager 360. Lead scoring reflects genuine engagement signals from video creative, not just click-through behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression logs, creative rotation structures, and Floodlight conversion schemas alongside Pardot's prospect lifecycle stages, custom field hierarchies, and Salesforce sync dependencies.
Redbird parses Campaign Manager 360's DCM/DFA reporting tables, Site ID taxonomies, and Placement Group hierarchies, then matches them to Pardot's prospect records using email hashes, cookie IDs, or CRM contact linkages. The platform handles Pardot's 15-minute Salesforce sync delays, respects field character limits on custom prospect fields, and structures Campaign Manager 360 activity data so it surfaces cleanly in Pardot engagement history. No manual user key matching or CSV staging required.
Faster than exporting Campaign Manager 360 reports and uploading to Pardot manually
Redbird can pull from Campaign Manager 360 and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Pardot, or from Pardot back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any ad delivery event in Campaign Manager 360 or prospect behavior in Pardot.
Fires when Campaign Manager 360 logs an ad impression for a specific placement or creative rotation.
Triggers when a user clicks on a display or video ad served through Campaign Manager 360.
Fires when a viewer completes 25%, 50%, 75%, or 100% of a video ad creative.
Log a conversion event tied to a specific user ID or click ID for attribution reporting.
Modify Site ID targeting, geographic restrictions, or frequency caps on active placements.
Generate and push impression, click, or conversion reports from Campaign Manager 360 to external analytics systems.
Fires when a new lead enters Pardot through form submission, list upload, or CRM sync.
Triggers when a lead's score increases or decreases past a defined engagement or fit threshold.
Fires when a prospect completes a Pardot form, landing page, or asset download action.
Write ad exposure metrics, frequency data, or campaign identifiers to prospect records in Pardot.
Enroll leads in email drip programs or static lists based on Campaign Manager 360 engagement signals.
Record ad impression, click, or video view events as timestamped activities on Pardot prospect timelines.
Sync Campaign Manager 360 with Pardot and stop losing attribution context between paid media and marketing automation. Redbird handles the schema mapping, ID resolution, and sync logic automatically.