Connect Campaign Manager 360 and
LinkedIn Sales Navigator with AI

Automatically sync ad engagement data to sales context and route high-intent accounts from campaigns to prospecting lists. Stop manually exporting performance reports and copying account names between systems to align advertising and outbound.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Route high-engagement accounts from display campaigns into Sales Navigator lists

Identify companies with above-threshold ad engagement in Campaign Manager 360 and automatically add them to targeted account lists in Sales Navigator. Sales teams get warm accounts without manual handoff from marketing.

Enrich Sales Navigator accounts with campaign exposure and engagement history

When sales reps view accounts in Sales Navigator, surface which campaigns they've been exposed to, creative variants seen, and engagement patterns from Campaign Manager 360. Reps get full advertising context before outreach.

Alert sales on retargeting campaign engagement from target accounts

Monitor Campaign Manager 360 for ad interactions from companies in Sales Navigator account lists and send alerts when targets engage. Sales knows exactly when advertising creates an opening for outbound.

Build custom audiences from Sales Navigator lists for targeted display campaigns

Export account and contact data from Sales Navigator prospect lists to create matched audiences and suppression segments in Campaign Manager 360. Advertising teams target sales-qualified accounts with precision.

Generate weekly attribution reports linking ad spend to Sales Navigator activity

Combine Campaign Manager 360 impression and click data with Sales Navigator engagement and outreach metrics to show which campaigns drive prospect activity. Marketing proves ABM impact with cross-platform attribution.

Suppress active sales conversations from display ad targeting

Identify accounts with recent Sales Navigator activity—InMails sent, meetings booked, or relationship changes—and automatically exclude them from Campaign Manager 360 campaigns. Avoid wasting ad spend on accounts already in active sales cycles.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Campaign Manager 360 and LinkedIn Sales Navigator with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Campaign Manager 360's impression-level event data and LinkedIn Sales Navigator's account and contact structures—and connects them intelligently without custom code.

AI that reads both ad delivery logs and prospecting signals

Redbird maps Campaign Manager 360 site IDs, placement groups, creative rotations, and conversion events to Sales Navigator account lists, lead tags, and engagement tracking. The AI handles advertiser ID resolution, company domain matching, and cross-references ad exposure data with prospect activity without manual schema mapping. When you ask for 'accounts with 10+ video completions in the last 30 days,' Redbird knows how to aggregate CM360 events and translate them to Sales Navigator list criteria.

Campaign & placement mapping
Account-to-domain resolution
Engagement threshold logic
Cross-platform attribution
10×

faster than exporting CM360 reports and manually matching domains to Sales Navigator

No CSV exports, domain lookup tables, or scheduled report reconciliation needed

Auto-generated reports

Redbird can pull from Campaign Manager 360 and LinkedIn Sales Navigator simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or LinkedIn Sales Navigator.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Campaign Manager 360 into LinkedIn Sales Navigator, or from LinkedIn Sales Navigator back into Campaign Manager 360. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any campaign event in Campaign Manager 360 or prospect activity in Sales Navigator—Redbird handles the rest.

Campaign Manager 360
Triggers & Actions
Trigger

Campaign reaches impression threshold

Fires when a campaign or placement delivers a specified number of impressions to an account.

Trigger

Ad engagement exceeds benchmark

Triggers when click-through rate, video completion rate, or interaction rate surpasses defined levels.

Trigger

Conversion event recorded

Fires when Campaign Manager 360 tracks a Floodlight conversion from any source.

Action

Export account list by engagement criteria

Extract companies meeting ad exposure or engagement thresholds with attribution details.

Action

Generate cross-channel performance report

Compile campaign delivery, frequency, and conversion metrics across placements and publishers.

Action

Tag campaigns with external attributes

Append Sales Navigator account tiers or sales stage data to Campaign Manager 360 campaign metadata.

LinkedIn Sales Navigator
Triggers & Actions
Trigger

Account added to target list

Fires when a company or contact is added to a specific Sales Navigator account list.

Trigger

Prospect engagement signal detected

Triggers when a lead views your profile, engages with content, or shows buying intent signals.

Trigger

Job change or company update

Fires when Sales Navigator detects role changes, promotions, or company news for tracked accounts.

Action

Add account to prospect list

Insert companies into targeted Sales Navigator lists with custom tags and notes.

Action

Update account with engagement context

Append ad exposure history, campaign interaction data, or creative variant details to account records.

Action

Create suppression list from active prospects

Export accounts with recent sales activity to exclude from advertising targeting.

Campaign Manager 360
+
LinkedIn Sales Navigator

Ready to connect your stack?

Stop manually bridging ad performance and sales intelligence. Connect Campaign Manager 360 and LinkedIn Sales Navigator to turn advertising engagement into prospecting context automatically.

Get started → Book a demo